Bounce rate of a page is the ratio of number of bounces on the page to the number of entries into the page. Bounce rate of a website is the ratio of number on all pages of the site to the number of entries considering all pages of the site. Bounce rate isn’t about the time spent on the site as everyone usually misunderstands. A higher bounce rate means the content on the entrance page of the site isn’t convincing to the visitors. Though it may be tough to get a bounce rate of lesser than 20%, between 35% and 50% is of a little concern while anything above 50% is sick, as per experts say.
How to keep visitors engaged on website? How to reduce bounce rates and go positive towards website conversions?
- Keep the website visuals quite appealing; ensure it has a pleasing look and easy navigation. Care to be taken while choosing the web theme having text legible enough and looks neat & clean. Putting the design for a test among peers can help you know a 3rd person view to make further amendments If any.
- Don’t let people feel as if they are going through a maze while they navigate through your site. Intuitive navigation is a must! Apple is known to have one of the best navigations! Pick out the most important pages of your site, label them aptly and put them in the navigation bar. Don’t flood the bar content, rather create sub menus under the ‘relevant’ main menu very importantly!
- Internal links between the website pages and the pages you want the visitor to look at next is necessary. Hyperlink to the right url on required pages connects the readers more to your site and gives them the confidence they can get what they want from you. WordPress link creator or SEO plugin may help you here.
- Creating relevant content which is powerful and complete enough for the context, the website is designed for, is extremely important. Google’s ranking algorithm chooses the web pages with the most relevant content, for its display on first few SERPs. Keep yourself in the customer shoes while choosing the content for a subject and make sure you get the maximum possible out of what you put in!
- Apt headings on posts/pages is necessary in order to give a good understanding to the reader of what is beneath it. Rather than making a creative or a fascinating headline, make sure to write a neat & clear one; what’s the point if people don’t understand the title you have put?
- Structure the content for an easy read by using the apt sub titles, crisp sentences, paragraph break-ups as applicable, bulleting/numbering as required, and images wherever possible & relevant.
- Make sure to include different varieties of content like audio clips, video files, pictures wherever suitable so as to not to give a boring full-throw content to the visitors.
- Ensure to have a CTA button/link at the end of each post, be it an action box for a newsletter or an email sign up, or a ‘contact us’ or a ‘buy/purchase’ button or any that is relevant.
- Adding related posts/previous post feedbacks/previous share information on the applicable posts can be a way people can connect much better to the content you provide.
- Creating a section for popular items can get the reader fascinated towards them & thus stay longer!
- While creating pop ups for collecting user information, keep in mind pop ups are quite a harsh way of collecting the information. So unless you give the people ultimately a great content, the detail you have collected is of no use!
Creating a great website with all the best features or redesigning websites towards giving a responsive web design isn’t complex but requires the expertise in the right direction. If you are looking for a website facelift /redesign/ or any other ecommerce services in view to increase website conversions, ask us now at QeHTML!
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