A Landing page is one of the most important keys to generate leads. Companies have experienced 55% boost in leads when they increased the number of landing pages.

A Landing page is supposed to perform a major task of converting your visitors to customers. The landing page which can attract the attention of the visitors and keep them engaged can convert better.

As per Adobe, 38% of people will stop engaging with a website if the content/layout is unattractive.

Each and every business has one simple but complex to achieve a goal and that is to convert as much as possible.

Here, we will discuss some sure-fire ways of keeping your audience engaged with your landing page so that you can ensure maximum conversion for your business.

Killing Headlines

Keep the headline of your landing page simple to understand and to the point. If the user coming on your landing page finds your headline irrelevant and confusing, they are likely to leave immediately.

To keep your prospects stay on your landing page for a longer period of time, ensure that the headline announces clearly about what you are offering.

Appealing Images

Various studies have proved that visual content can retain the visitors on websites for a longer period of time comparing to the textual content.

If the images on your landing page are attractive and providing the information the visitors are looking for then you can definitely gain success over designing a perfect landing page.

The below landing page example by West Coast University clearly depicts the importance of visual elements. The arrow on the top and left which are pointing to the form are likely to attract the attention of prospects towards the form and call-to-action both.

Captivating Content

The content on your landing page should be informative and interesting enough to retain your audience for a long time. Even a very long content can make users lose interest and less content may not provide sufficient information.

Also, you need to use readable fonts otherwise your message may not reach to your audience and all your efforts can go in vain.

Create Urgency

Adding few words like “Register Now” or “Limited Time Offer” can create urgency and tempt your visitors to get converted to customers immediately.

This is a highly effective method to convert quickly which has been adopted by many businesses worldwide.

Money Back Guarantee

For the first time visitors, it is very important to build trust in their minds. Offering the money back guarantee to the visitors is a great way to win their trust.

If your prospects will not trust you, they are definitely not going to buy. By providing them money back guarantee if they are not satisfied with your product or service may build the trust for your brand and you may be successful in converting better.

Uncluttered Layout

For an effective landing page design, you need to ensure that the layout is uncluttered.

Imagine, getting into a store which is cluttered and you are not able to find what you are looking for? In this situation, obviously, you will try to get out of the store as soon as possible.

Same is the situation with a landing page. Keep it simple and uncluttered so that visitors can easily focus on important elements of the landing page.

Maintain Simplicity in Form

Most of the landing pages include a form which is essential as it helps in acquiring the information of your prospects.

You need to ensure that your form is as simple as possible and includes minimum fields. The users are not interested in spending more time in filling up the forms. Having extra fields in the form not required may increase the bounce rate of your landing page.

Highly Effective Call To Action

Call to action is the must requirement for the landing pages. A highly effective call-to-action can only convert the visitors to customers.

The color of CTA should be eye-catching to attract the visitors. Moreover, the content you have included in CTA is required to mesmerizing enough to tempt users to click and grab the offer.

Social Networking Links

You can also add your social networking links to your landing page to enrich the trust of visitors towards your brand.

Your social networking pages can showcase the testimonials about your products and services, your achievements and the how much your customers trust you.

People are likely to buy from brands which they trust and so adding social media links can be like adding a feather to your cap.

Landing Page Design That Sells

A poorly designed landing page can result in loosing customers even before they read the details about the services or products you are offering.

So, just ensure that your business landing page includes all the elements mentioned above so that you can keep on growing your business consistently.