A landing page is created for one single purpose and that is generating leads. Though this purpose is quite clear, but actually designing a successful landing page can be easier said than done.

There are some practices which every inbound marketer should consider while creating and optimizing the landing page. So, to keep you updated, here are some tweaks which can help you in creating a landing page which really sells.

Just Don’t Forget to Include –

• Catchy Headline
• Detailed description
• Attractive image
• Positive testimonials
• Security badges
• Precise form to grab visitor’s information

It is very important for your landing page to include all the above elements to fulfill its main purpose and that is “capturing leads.”

Main Navigation to be Removed

When the visitor finally comes to the landing page, the only goal would be to convert that visitor to customer. The navigation links can give an opportunity to the visitor to move around your website and get distracted from the offer for which they have come to the landing page. Don’t give that opportunity to your visitors. Just remove the main navigation from the landing page.

Landing Page Headline Matching with CTA

Ensure that your landing page headline should be consistent with CTA. If both are different, the customer may lose interest in your offer and leave. Moreover, the visitor gets the feeling of betrayal and may not return back even.

Just be careful on the CTA linking to the landing page and maintain consistency.

Embrace Simplicity

Too much-cluttered landing page can confuse your visitor. Keep your landing page data easy to understand. Encourage white space instead of filling up the whole page with images, text and other components.

Keep the elements of the landing page organized and seamless for the visitor to provide the information.

Make Offer Value Look Significant

Just keep in mind that the landing page has been created for a purpose and that is to sell. Make the offer value stand out different from other elements of the landing page so that it encourages the visitors to just go for it. It is not all about what you are offering but it matters that how you are offering.

Add Social Media Sharing Buttons

Don’t underestimate the power of social media. These days almost everything is being shared and searched for on social media. Encourage your visitors to share your offers and content by showcasing the social media sharing buttons. For avoiding the cluttered look of the page, you can add only those social media networking buttons, your audience is actually using.

Build Trust

People are often reluctant towards providing the information online due to so much of spamming going on these days. You can provide your privacy policy link on your landing page so that people can submit their information without getting suspicious about your company.

Ask for Minimum Information

Nobody has time to fill up lengthy forms, so just ensure that the form on your landing page asks for only that information which you really require. Minimize the fields in the form to keep it precise and simple. Don’t make it ambiguous otherwise, the customer may leave and not opt for your offers.

Don’t be Monotonous

Last but not the least, create the landing page with the difference. For example instead of using “Submit,” you can rename the button as “Get your free eBook.” Make that button in a way that it attracts the attention of maximum viewers to convert better.

Landing Page Design: Understand the Competition

Besides all the above tweaks, you also need to understand what your competitors are doing. Go through some examples and get a perfect landing page designed to boost your business.