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Email Marketing for eCommerce

4 Email Marketing Practices Required for High-Performing eCommerce Stores

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The basic goal of any email marketing campaign is to drive traffic to your online store. Regardless, how well is your email design, the success of the campaign depends on how frequently your subscribers click through the email and come to the destination you want them to reach.

Most of the eCommerce merchants are facing the problem of traffic from their email marketing campaigns. If you are one of them, the below mentioned email marketing campaign practices can help you in growing the conversion rate of your eCommerce stores.

Check Readability

According to a study, the attention span of an adult human is only 8 seconds. If you are successful in grabbing the attention of the people within these 8 seconds then there is a high possibility of driving more traffic.

Writing long text without enough white space is not at all preferable these days. People don’t have so much of time to read your emails word to word. Write crisp and precise content in your email with attractive images and videos to draw them directly to the CTA.

Provide Relevant Information

Your subscribers are likely to open your emails if they find them useful and providing some value to their life. Irrelevant emails get deleted and all the expense of running an email campaign goes in vain.

All your subscribers may differ in age, gender, location, etc. Moreover, they may be all in a different stage of buyers’ journey. Drafting and sending the same email to all of them doesn’t make any sense, right?

So, just ensure that you bifurcate different subscribers in groups as per your business logic and design a customized email for each group.

Stay Consistent

Your subscribers might have visited your social media page and website before they receive your email. Thus, it becomes important that your email design is consistent with the design of your website or social media page and represents your brand in a professional manner.

This also ensures your subscribers that the email has been sent by your company or brand and creates a trust in their mind. This makes your subscribers feel safe to click through your email. Nobody wants to open and click through the email from an unknown company.

Responsive Email

Do you know 44.7% of emails are being read using mobile devices? Is your email design responsive? If no, then you better get it done because if your email design looks awkward on mobile devices, there is 100% possibility of your email not being read.

Your email should be properly viewable across all platforms and devices to ensure high click-through rate.

Email Marketing – An Effective Channel to Promote your Online Store

Who says Email marketing is an outdated way to promote a business? On the contrary, many marketers depend on email marketing campaigns to promote their business.

But, if you are not designing your email marketing campaigns with the purpose of maximum conversions, you might be missing out many opportunities in terms of high sales and growth of your online store.

So, whether you are designing an email campaign for a new product launch or to recover the abandoned carts, ensure that it follows these 4 practices.

Landing Page Practices

10 Best Landing Page Practices to be Followed to Increase Conversion Rate

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Lead generation is the first step of successful digital marketing efforts. But, generating high-quality leads that can really convert is still the biggest challenge which digital marketers are facing these days.

As per Marketo – 96% of visitors who come to your website aren’t ready to buy (yet).

So, what should be done for high conversions?

Your landing page should be solid enough to persuade your visitors to buy from you.

What should be done to design a highly convincing landing page? Just follow the below-mentioned practices –

Great Headline

Writing amazing headline on a landing page would do your 80% of the job of convincing your visitor. The visitors are likely to close down your landing page if they find an uninteresting or ambiguous headline. Keep the headline simple, precisely conveying how beneficial your offer would be to your visitors.

Positive Reviews

Adding positive reviews to the landing page can help you gain the trust of your visitors. People usually look for reviews before buying any product or service.
Ensure that the reviews you post on the landing page are natural and don’t seem to be too good to be true. Fake reviews can be more dangerous than no reviews at all.

Persuading Copywriting

The content of your landing page should be persuading enough to encourage your visitors to take action. This is possible only if your content is interesting and is able to engage your audience. A/B testing can be done for your landing page content to find the content which drives maximum conversions.

Attractive Color CTA

Call to action is the most important element of your landing page and if it is in a dull or boring color, you would never be able to convert. Give an attractive color to your CTA and experience the boost in conversions.

Using Human Faces

It is a common tendency of people to notice the human faces before they even read the other content or view the images and videos. It is right to use human faces on your landing page, but only if those faces are recognized as that would help you in winning the trust of your visitors.

However, using human faces near the CTA can be a risk as that may distract the visitors from noticing the CTA. So, just be careful while you are using human faces on your landing page.

Readability Check

The format of your landing page should pass the readability test in terms of –

  • Use bullet points
  • Ensure enough white space
  • Utilize headings and sub-headings
  • Include visual elements in between of text

If you include only text and that too long paragraphs, your audience would lose connection and might move on to other websites. Thus, readability check is mandatory.

No Extra Links Required

If you want your landing page visitors to focus on CTA, you just need to remove the extra links on the page. Your visitors can easily get distracted and click on other links of your page and their decision of buying remains pending or gets out of their mind. Just help your visitors to take purchase decision without any distractions.

Consistent with Advertisement

Your visitors are coming to your landing page through the advertisements you have posted on different platforms. After coming to the landing page, they should be getting exactly the same which has been promised in the ad. For that, you need to maintain the consistency between the ad and the landing page in terms of color, text and brand image.

Sense of Urgency

By adding simple phrases like “Hurry, offer till stocks last” or “Limited Quantity Available” can create a sense of urgency in the minds of your visitors and encourage them to take quick purchase decision.

Important Stuff on the Top

The writing style of your landing page can make a lot of difference. Always prefer to keep the important stuff which can really add value to the readers on the top. The landing page content should be to-the-point otherwise, your visitors may lose interest and move on to other websites.

Conclusion: Testing Landing Page Practices

All the above-mentioned landing page practices have been proven to be successful in increasing conversions. Still, it is always better to test these landing page practices as it is not necessary that the tricks which worked for others would work for your business too.

There are surely many more landing page practices but it is all about trying new tricks everytime to achieve success in maximizing conversions and ultimately growing business.

Website Performance

5 Website Performance Factors Affecting Traffic and Conversions

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As per a recent statistical report, 40% of people abandon a website that takes more than 3 seconds to load.

Website performance plays a major role in providing the best user experience which can improve traffic and conversions.

So, here we go with some website performance issues if taken care of can work wonders for your website in terms of ranking, traffic and ultimately conversions.

Website Availability

Ensure that all pages of your website are available when accessed by users. A 404 error on your website would not hinder your ranking but will obviously make a lot of difference to the conversions.

If your server goes down or website has too many broken links, you can miss out on many opportunities. Just do your best to avoid such situations. Make sure that you have redirected broken links to appropriate links on your website to give your users a smooth browsing experience.

Website Speed

As per Google, the website loading faster is likely to rank higher than the website loading slowly. Moreover, your customers can move to your competitors’ websites if your website doesn’t get loaded quickly.

You can retain your website only if you minimize your website loading time.

Website Navigation

Your website navigation plays a major role in providing the best user experience. The visitors coming to your website expect to find what they are looking for quickly. Just don’t keep your navigation structure complicated.

Also, your navigation structure helps search engine spiders to crawl your website and thus it should be ensured that it is simple and easy to move around the website.

High Performing Mobile Website

These days most of the websites are being browsed by mobile devices. If your website is not mobile friendly then you might be losing out on many opportunities.

Just ensure that your website is loads quicker and is best viewable on the different type of mobile devices. You never know which mobile device your customer is using to browse your website and so get your website converted to responsive to look good across all platforms and devices.

Perfect Content Presentation

The content on your website should be presented in a correct manner. For example, you have embedded a video on your website but it is no longer available. In that case, just remove that embedded video or replace it with some other form of content which is relevant and available.

The broken content on your website would increase the bounce rate and all other digital marketing efforts which are driving traffic to your website can be a waste.

Improving Website Performance – How Can That Help Your Business?

Though all the above factors cannot restrict search engine rankings and traffic but can have a great impact on user experience and conversions. Any SEO company can get you high search engine rankings and traffic but if those visitors don’t convert to your customers, your investment in terms of time and money gets wasted.

To yield maximum benefit out of your SEO and digital marketing strategy, you need to ensure that you take care of your website performance too which usually gets neglected.

High Converting Landing Page

6 Tips to Create High Converting Landing Page

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You would really agree to the fact that the more landing pages you have, the better opportunities you get to convert your leads into customers. Still, it is surprising that as per Hubspot, only 48% of launch a landing page for their every campaign.

But, do you know that if you use a well designed and optimized landing page, your conversion rates can increase by more than 85%?

So, how do you ensure that your landing page is properly optimized and can help in boosting conversions? Here, we have come up with some tips which can help you in creating high converting landing pages –

Set Goal

Is the purpose for which you are creating a landing page clear in your mind? If not, then the first step would be to decide the intention of your landing page. The landing page can be created to make sales, convert the free user to the paid one or gaining subscribers to the mailing list.

The overall approach to creating a successful landing page depends on the purpose of the landing page. So, the first step would be to set the goal of your landing page.

Don’t Overemphasize on Selling

The effective landing pages are, of course, created to sell something but overemphasizing that would be a risk which would result to increase in bounce rate.

For example, boasting too much about a product on landing page can make the buyers suspicious and leave the landing page without clicking on a call to action.

So, you need to be careful with words and not overdo anything to keep your audience engaged with your brand.

Keep the Landing Page Uncluttered

A landing page design with lot many elements can make it cluttered and slow loading. The best way to engage audience would be to keep it simple and light.

Moreover, you need to ensure that your landing page loads quicker on all devices and is mobile friendly so that you can experience maximum conversions through the landing page.

Explicit Call to Action

Your call to action should prominently viewable to the visitors immediately after they come to the landing page. Call to action is the most important element of your landing page and thus should be explicitly displayed.

Ensure that you use right words for the call to action so that your visitors get convinced easily. There should not be more than one CTA on the page otherwise your visitors might get distracted and the purpose of your landing page won’t be served.

Engage Viewers Through Video

Almost 50% of internet users look for videos related to a product or service before visiting a store. Videos are stimulating and can engage audience better than plain text can do.

All you need to ensure is that the video should not be too long to distract your visitors and also it should be conveying your message in a super interesting manner so that you can keep your audience engaged till the end of the video.

Include Customer Reviews

Most of the people rely on the customer reviews before buying any product or service for the first time. Finding product or service reviews on the landing page becomes convenient for the audience as it helps them to make the purchase decision easier.

Creating High Converting Landing Page Means Increased Opportunities

All of the above tips can be integrated and summed up while creating a perfect landing page which can help in high conversions ultimately leading towards an increase in opportunities.

Just convey the message clearly and in an interesting form to have a landing page which really converts!!!

Are you on the verge of launching a successful landing page but are not able to figure out how to go about it? Just get in touch with us and we would create high converting landing pages for you.

Video Marketing

8 Convincing Reasons of Using Video Marketing for Business

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83% of businesses believe that video marketing helps them to earn a good ROI.

After experiencing considerable growth in business, many digital marketers have made the video as an essential part of their content marketing strategy.

A question arising in your mind would be is it worth investing in video marketing for your business?

Yes, it is. Not because your competitors are doing it but because video marketing is one of the most versatile ways of digital marketing. Do you want to know why? Take a look at 8 convincing reasons for using video marketing for business.

Video Leads to Sales

As per a recent study, 74% users bought the product after watching its explainer video. The product videos are highly effective and that is not at all surprising. It is a common tendency of people to buy the products with confidence if they know how to use them.

Video Ignites Emotions

A video can ignite emotions and engage the audience with your brand. You can make them relate to your story and thus convince them to buy the product through an attractive video.

Video Helps in Building Trust

Building trust is very important when it comes to developing long-term relationships with your clients. Through a video, you can show that you are not only trying to sell something but also providing important information to the audience. Many consumers still get confused whether to buy a product or not. A video explaining them complete information about the product can build trust and encourage them to get converted.

Google Likes Videos

Due to videos, people are likely to spend more time on your webpage. Longer sessions of visitors gives a message to the search engines that you have interesting enough content on your site to keep the visitors engaged. If you have videos embedded on your website, you are likely to get 53 times more visitors.

Mobile Users Love Watching Videos

As per video marketing statistics 2017, 90% of consumers watch videos on their mobile. As people like to watch videos while on the go, by mere embedding videos on your website, there are chances of maximizing viewers and consumers.

Videos Can Explain Better

Are you launching a new product or service? Embed a video explaining everything about your product and service because videos can explain better than any other type of content. You need to ensure that the explainer video is interesting enough to keep viewers engaged until the end of the video.

Video Has Proven to be Effective for Busy People

These days life has become super busy. People don’t have time to go through lengthy product descriptions or any kind of written content. Interesting videos can explain the product or service within 2 minutes and thus have proven to be effective for people who are either busy or too lazy to read.

Videos Stimulate Social Sharing

It is quite a common tendency for people to get related to emotional videos and share them instantly. Thus, videos get shared on social media platforms more than any other type of posts. This way, a video advertising your product or service gets viral and gains popularity ultimately making your social media marketing strategy successful.

Creative Video Marketing: Empowering Business Globally

Undoubtedly, video advertising can empower your business globally but if done in a right way. A video showing a person explaining a concept is no more in trend now as people get bored in listening for a longer period of time. Instead, an animated video explaining the concept in a creative way would be much more effective.

Making effective videos require creativity with knowledge of human psychology. And yes, don’t forget to consider your buyers’ persona so that you get millions of views and maximum likes and shares.

4 Digital Marketing Trends Worth Considering in 2018

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The prime goal of any digital marketing strategy is to generate leads. Are you generating enough leads using your current digital marketing strategy?

If no, then you need to go through the below mentioned digital marketing trends. And even if the answer is yes, these trends might help you in pushing your marketing efforts further.

Balancing User Experience with SEO

These days having a website which balances user experience and SEO is considered competent enough to grab the attention of the visitors. Google also gives preference to the websites ensuring high-level user experience.

To leverage great user experience you need to have a proper blend of content with graphics like images, videos, etc. Moreover, long write up on the web page can overwhelm your visitors. Instead, you can use bullet points and relevant images in between to enhance user experience. Basically, you need to make your website look good across all platforms and devices as you never know the medium your customers are using. For that, you can get your website converted to responsive.

Basically, the motto of your web page should be to convey the right message to your viewers. A right combination of colors, graphics and text can help you win the game of conversions.

Attending to Micro Moments

When we are talking about 2018, everything is at our finger-tips. Using mobile apps, we can have access to the information about where our customer is located, what are their interests and other information conveying their buying behavior.

Using this information for the benefit of your business, can be challenging. Recommending them products, helping them through live chat, are all the examples of attending to the micro-moments.

How about reaching out the customers with the recommendations while they are looking for the products or services you are selling? Yes, you just got it right. This can just attract the customers who make quick purchase decisions.

One of the best ways to catch these micro-moments would be through live chat. So, if you don’t have live chat integration done on your website, get that done as soon as possible. 2018 would be the year when your customers would look for instant assistance which can be done through live chat in a perfect manner.

Effective Content Development

The consumers of today expect clarity and realistic thoughts depicted in your content. They are very smart and can never fall into sales gimmicks these days. Ensure that your website content is meaningful and leverages the right message to your audience.

With the blend of right words and relevant images, you can represent your brand in such a manner that your prospects get connected with your business and stay engaged for a longer period of time.

Step Into The Shoes of your Customers

Have you ever thought the way your customers think? If not, then you should really consider their perspectives.

Your customers are now making buying decisions on the go. For example, they buy shoes while waiting for a train or bus. You just need to ensure that buying products or services from your online store should be as seamless as possible.

Staying Updated With Digital Marketing Trends in 2018

Understanding your industry’s marketing landscape and how your competition plans to market in 2018 will help you develop an effective plan that ensures your brand maintains a presence on the same channels as your competitors – and gives you the insight to a market where they’re not, adding a competitive edge to your strategy. To do this, your marketing team need to answer these three questions:

For executing a successful digital marketing strategy in 2018, you need to stay updated with the latest trends and the way your competitors are marketing their business. An effective digital marketing plan becomes imperative as that would give a strong online presence to your brand and help your business to prosper.

To get this done, just ensure your marketing team is ready with a proper digital marketing plan including SEO, PPC, and social media optimization. And if you are looking for a digital marketing team ready with all the tactics required to be successful in your business endeavors, get in touch with us.

Social Media Marketing for Increasing Email Subscribers

5 Incredible Ways to Build Email Lists Using Social Media Marketing

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Any marketer who has generated leads out of email marketing very well knows that bigger subscriber list plays a major role in achieving success in email campaigns.

The more people you send promotional emails, the better chances are to generate leads. There are many ways to increase the list of email subscribers, but social media marketing is one of the most powerful ones.

Let’s go through some incredible ways to build email lists using social media marketing –

Facebook Business Page

The Facebook business page is something which has become mandatory in today’s competitive scenario. Facebook has millions of users and it has become significant to advertise your business on Facebook.

Create an attractive signup button and place it on your Facebook business page. Inform your audience about the value you would be providing if they sign up for your newsletter.

Get a Facebook Business Page designed if you haven’t as that would be the best option to keep your audiences informed about the latest updates and collect maximum leads.

Exclusive Content

You can ask the viewers of your social media updates to provide their email addresses in lieu of exclusive content. For example, while providing a detailed content on how to use a niche product you are selling, you can collect the email address before the users can open the link, video, whitepapers, ebooks, etc., containing that content.

Ensure that the content adds some value or is interesting for the users otherwise they would never share their email ids.

Facebook Ads

Get exclusive Facebook advertisements created and posted to grab the attention of the right audience at the right time. On clicking the Facebook advertisement, the users are taken to the landing page and asked for the email address to subscribe to the newsletter.
Let your audience know about the benefits they would be availing if they subscribe to the newsletter. This can be a great opportunity to grab the reach the targeted audience at regular intervals.

Introducing Contests & Freebies

Contests and freebies are loved by everyone. Advertise new contests and giveaways on your social media accounts to attract the attention of your audience. Promote that you are giving away free gift on winning or participating in a contest which requires entering email id to participate.

Ensure that the design, text, and video you post for introducing the contests and freebies is appealing to the audience otherwise you may not achieve the expected results. Also, let the audience know that entering the contests would make them entitled to receive your newsletters at regular intervals.

Displaying Past Newsletters

The best way to encourage more and more subscriptions is to show your audience that what they are missing by not subscribing. Post your past newsletters on social media platforms and attract the users to subscribe to the newsletters containing exciting information.

Social Media Marketing for Generating Email Leads

Social media marketing can be of great help for increasing email subscribers if used correctly.

Increased email subscribers can definitely take your business to next level in terms of conversions and ROI.

So, if you want to increase your email subscribers, you really need to include these incredible ways in your next social media marketing strategy.

Landing Page Design

10 Simple Landing Page Design Tweaks That Really Help In Converting

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A landing page is created for one single purpose and that is generating leads. Though this purpose is quite clear, but actually designing a successful landing page can be easier said than done.

There are some practices which every inbound marketer should consider while creating and optimizing the landing page. So, to keep you updated, here are some tweaks which can help you in creating a landing page which really sells.

Just Don’t Forget to Include –

  • Catchy Headline
  • Detailed description
  • Attractive image
  • Positive testimonials
  • Security badges
  • Precise form to grab visitor’s information

It is very important for your landing page to include all the above elements to fulfill its main purpose and that is “capturing leads.”

Main Navigation to be Removed

When the visitor finally comes to the landing page, the only goal would be to convert that visitor to customer. The navigation links can give an opportunity to the visitor to move around your website and get distracted from the offer for which they have come to the landing page. Don’t give that opportunity to your visitors. Just remove the main navigation from the landing page.

Landing Page Headline Matching with CTA

Ensure that your landing page headline should be consistent with CTA. If both are different, the customer may lose interest in your offer and leave. Moreover, the visitor gets the feeling of betrayal and may not return back even.

Just be careful on the CTA linking to the landing page and maintain consistency.

Embrace Simplicity

Too much-cluttered landing page can confuse your visitor. Keep your landing page data easy to understand. Encourage white space instead of filling up the whole page with images, text and other components.

Keep the elements of the landing page organized and seamless for the visitor to provide the information.

Make Offer Value Look Significant

Just keep in mind that the landing page has been created for a purpose and that is to sell. Make the offer value stand out different from other elements of the landing page so that it encourages the visitors to just go for it. It is not all about what you are offering but it matters that how you are offering.

Add Social Media Sharing Buttons

Don’t underestimate the power of social media. These days almost everything is being shared and searched for on social media. Encourage your visitors to share your offers and content by showcasing the social media sharing buttons. For avoiding the cluttered look of the page, you can add only those social media networking buttons, your audience is actually using.

Build Trust

People are often reluctant towards providing the information online due to so much of spamming going on these days. You can provide your privacy policy link on your landing page so that people can submit their information without getting suspicious about your company.

Ask for Minimum Information

Nobody has time to fill up lengthy forms, so just ensure that the form on your landing page asks for only that information which you really require. Minimize the fields in the form to keep it precise and simple. Don’t make it ambiguous otherwise, the customer may leave and not opt for your offers.

Don’t be Monotonous

Last but not the least, create the landing page with the difference. For example instead of using “Submit,” you can rename the button as “Get your free eBook.” Make that button in a way that it attracts the attention of maximum viewers to convert better.

Landing Page Design: Understand the Competition

Besides all the above tweaks, you also need to understand what your competitors are doing. Go through some examples and get a perfect landing page designed to boost your business.

SEO Tactics

6 Important SEO Tactics to Consider While Building a Website

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Generally, SEO is thought after the website is built. There are many tasks like capturing and selecting photographs, design structure, videos, functionality, etc., which need to be done to make the website online. SEO is ignored while building a website. Why? Just because it is believed that SEO strategy gets executed only after the website is ready.

If you consider the below mentioned important SEO tips while building a website, you can prevent a lot of duplication in efforts. Moreover, an SEO friendly website design would benefit you in terms of high ranking and relevant traffic.

 

Organized Content

Content hierarchy is very important for a business website to be successful. The website content should be organized in a manner so that it becomes easy for users to find what they are looking for.

Plan the hierarchy of the content in advance and ensure relevancy of each and every topic and subtopic. Ensure that the content of each and every page is focusing on a particular topic.

Google prefers the website having quality and relevant content liked by users for high ranking in SERPs.

Quick Loading Site

Users would probably abandon a website which loads too slowly. They can immediately move to your competitors’ websites searching for what they require.

This is the reason, why Google prefers website which loads quickly. Before building a website, you need to keep this in mind to ensure that your website achieves ranking in SERPs.

Mobile Friendly

Google is very soon going to introduce mobile-first index algorithm. The web pages which get ranked in SERPs should be mobile-friendly. Being mobile-friendly for a website has become a ranking factor in Google.

Instead of designing a website and after that converting to a responsive website, why not design a responsive website on an initial basis? That would save a lot of your time, money and resources.

Schema Markup

Schema markup doesn’t help you to achieve ranking in search engines, it helps you display your content in search results in a systematic manner.

Schema markup, when applied to information like address, phone numbers, reviews, etc., type of information, can help to display those details in a structured form. This helps in improving traffic and CTR of your website.

Interlinking

Links pointing to your web pages is still a very important criterion of ranking your website in top SERPs. While building your website, ensure that the web pages interlink with each other in a natural and logical way.

Complex navigation can really make difficult for important web pages to rank in SERPs.

SEO Friendly URLs

Easy to read and understand with no special characters are preferred by users and search engines both.

This factor needs to be taken care of while building the website itself. Because afterward, if you change the URLs, there is a lot of hassle of URL redirection and ensuring that there are no broken links within the website.

How to Ensure SEO Tactics Are Applied While Building a Website

Web designers are developers necessarily don’t have the knowledge of latest SEO techniques and how to use them for the benefit of the business.

If you are thinking of building a website or redesigning your old website, ensure that the team working on it leaves enough room for SEO techniques to apply.

Content Management System

Content Management System Trends That Can Enhance User Experience

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Is your content management system (CMS) being used for mere storing and managing content? Or has it been designed for providing best user experience to your website visitors?

A meaningful digital experience has become quite significant these days to stay ahead of the competition. Not only your website design but the content management system also plays a major role in providing a comfortable user experience to your visitors.

Thus, a content management system should be more than just a tool for broadcasting the content on your website. With so many changing trends happening in website design and development, the trends in content management are also changing at a fast pace giving importance to customer experience and business growth.

Let’s know the content management system trends which have helped businesses in presenting the content in a much more futuristic manner.

Integrating With Other Applications

The content management system should have the ability to sync with other applications. This feature has become mandatory these days as there are so many tasks in business to be done from a single platform.

Whether you want to integrate your content management system with CRM or a payment gateway, the process should be streamlined and properly managed in order to provide a seamless functionality to your visitors.

Research and Analysis

Having a website which is well-designed and excellent in functionality is not at all worth with a proper research and analysis on what your users are looking for.

The CMS including analytical tools can inform you exactly what your users are looking for. This research and analysis would help you in creating the content which can provide best user experience resulting in higher engagement and conversions.

This would help you in ensuring that you are answering to all the queries and demands of your customers and creating the content with different contexts in mind.
Customized for Managing Multiple Platforms

Besides your website, your customers would be exploring your business through your mobile application, emails, phone call center, etc. Is your CMS connected to these cross-channel touch points?

You may ask why is it necessary for a content management system to manage each and every part of your marketing process. If your CMS is connected to the multiple platforms, it would provide you a convenience of accessing the entire information from a single platform.

But, how would this help your customers? The ease of accessing information would obviously lead you towards providing a better and quick response to your customers.

Infusing Artificial Intelligence

There is a lot of talk about artificial intelligence (AI) these days. Studies revealed that AI market will grow to $5.05 billion in next three years.

Artificial intelligence can be included in content management system for analyzing content, content optimization, and natural language generation.

AI is considered as the most effective way to engage customers and generate more leads and traffic. Thus, syncing content management system with Artificial Intelligence is highly demanded these days.

Aligning Content Management System with Latest Trends

Executing latest trends in your content management system would help you to have an intelligent and futuristic approach towards your business and stay ahead of the competition.

As your customers’ demands are evolving it becomes important to ensure that your website content management is one step ahead to justify their requirements and provide best business experience.