Author Archives: Richard Kipling

6 SEO trends, not to miss!

When you approach, the search engine changes, as an SEO professional, you’re sure to generate more organic traffic, attracting the digital world of today with no trouble and build your brand further. Don’t be surprised to know blogging generates the highest amount of traffic and SEO falls in the next place! Building a great web design, publishing high profile unique content and putting all good practices in the website development, as in, link building, apt meta descriptions and anchor texts, you can be sure you are on the right path! Let’s take a look at a few important SEO trends to keep track of in 2017.

Mobiles continue to be gaining more importance compared to desktops ever since 2015. Google heavily penalizes those sites that aren’t mobile friendly. Listening to digital inclination of the world, Google says it would give more importance to mobile indexing, which signals us, that as businessmen, it’s high time we start working on better mobile-first strategies in SEO, for higher ranking in SERPs; web page speed, responsive web design and more come into prominence.
User friendly designs are the next prime focus of google algorithms! Websites should be easy to search all over, have clean and crisp content, unique information, easy navigation, simple web design, and fast web page speed for the best user experience on the site. These are seen more important than internal and external linking!
Accelerated mobile page is the next banging trend in SEO today; a faster and better mobile journey for all.AMP is doing the web development in such a way the static content loads faster; publishers can instantly load the once-created mobile optimised content everywhere else. The protocols with very few changes can cause your web page speed to go 3-4 higher using 7-8 times lesser internet data; AMP HTML, HTML restricted code, a few custom elements and java components !
Targeting single keyword for ranking high in SERPs is no longer the google way! Beware. What Google brings out in its results are those websites that have created a mark in social media and those brands that have built a visibility in media. Keeping your main keyword in the title or meta description alone isn’t enough; user friendliness matters! It’s important you understand how SEO should be done for a site that’s purely looking to sell products and one that’s looking to share in-depth information to users on an item; insights from a few data collection surveys have proved that, the keyword users put in, directly determine the exact result that’s fetched by google; when you say “the best photo shop”, google brings out those sites offering details on whats offered by those photoshops termed as the best and those sites showing some media files on how to choose the best photoshop; when you say “get the best photo shop service”, google brings out those sites offering the best services! Hope you note down these nuance key points in SEO strategies targeting enhancement of SEO keywords.
Creating powerful content is extremely important in SEO. Target conversational keywords and search terms when you build content in web development. When the existing retail giants are already grabbing the top most searched words, it’s necessary you start focusing on how to use long tailed keywords encompassing the main search term, to gain a better position!
Connecting to social media is no more an option but a mandate in google algorithm! Haven’t built your social integration strategy yet? Wake up! Building a great social connect is a reflection of being the most powerful in your subject and projecting your brand to the people in a way they want to listen to; when people listen to you, Google listens to you! Bring out the perfect balance between social signals, rankings and linking. This is going to give you great consistent results in a long term though not immediate.
Content marketing strategy in SEO should be in such a way that links come to you and not you chase them; links are to be earned and not built. What we mean by earning backlinks is the fact that some writer chooses your website link in his or her post; you’ve earned the link here. Google is already on separating those sites with earned links and those that deliberately have built links; it’s high time you start building great content for SEO campaigns. You may want to take a look at broken links building ways here too.
Build better SEO descriptions and meta tags. Have the description in 135-160 characters, keep them in active voice, don’t miss to include a CTA link, focus on content structure and keywords, and make it unique. Check morehere.
Image optimising is again something you can’t miss to include in the SEO strategy. Check out the topimage optimization tips here.

Well, that’s a good amount of detail onSEO trends, every high-rank aspirer in business and eCommerce should doubtlessly keep track of! Should you require assistance inSEO services or more in eCommerce,ask our experts now!

What is Crawl Budget?

Crawl budget is a combination of crawl rate limit and crawl demand. The maximum rate of fetching of a site is given the term “crawl rate”. The parallel connections used by GoogleBot to crawl the site and the time spent between fetches constitute the crawl rate.

To mention on factors influencing the crawl rate,

Faster sites with quicker navigation have high crawl rate limits and the bot uses more connections to crawl. Slower sites have low rate limits and the bot crawls less.
In case of google making too many crawls to your site using up the resources, you can reduce the crawl rate.

Crawl demand is dependent on demand from indexing which contributes to activity from GoogleBot. Low indexing demand results in lesser bot activity. To talk on factors influencing it,

Popular sites on the internet have higher crawl demands
Sites with low quality or obsolete or stale content have low or nil crawl demand.
Site moves result in higher crawl demand due to the content being re-indexed in new urls.

To define the crawl budget, it is what GoogleBot can and wants to crawl.

To mention on factors influencing the crawl budget,

Faceted navigations resulting from filters aren’t search friendly because they cause multiple urls with duplicate content. Indexing gets lost between duplicate URL versions.
- Don’t use non standard URL encoding for parameters,
- Don’t use directories to list values that don’t contribute to page content. Use parameters.
- Don’t use user generated values in URL in view of becoming crawlable and indexable. It doesn’t give useful search results
- Don’t append URL parameters with no logic
- Don’t offer filters when there are no results to follow them
- Determine the necessary URL parameters to crawl all content pages individually
- Determine valuable urls making sense to searchers
- Include logic in URL parameter displays
- Improve indexing of content by various ways described in webmasters
- Implement values, that don’t change page content, as key value pairs
- Maintain a consistent parameter order in urls
Multiple urls and search unfriendly urls are known to cause lower crawl rate limits. Avoid them.
- Algorithms combine duplicate urls into a cluster and use a single URL to represent this cluster in search results.
- Use 301 redirects to track visitor details
- Use cookies where needed
- Check ways to remove duplicates here.
Don’t have soft or crypto 404s but design proper 404 pages. Check soft 404s listed in webmaster tools, determine what’s the content in such urls and what redirects they do, configure http properly, and customize 404 to sound meaningful to users.
Don’t have infinite spaces in your site. Pages with no or very little content constitute the infinite spaces. Redirect them by making them nofollow urls to search bots. Check webmaster tools and messages from google for such alerts.
Don’t have hacked pages and pages with poor content.

Hope you have a good idea on what crawl budget is and how it impacts ranking. Note that crawl budget is not the only ranking signal for google but it’s one of the factors. If you require further assistance in this context or any other web services, ask us now.

Why my website need Landing Pages?

Landing pages are more personally connecting to the users than the Home pages do. They are meant to attract a user attention and as well capture user information so as to communicate with the user in further stands. Traffic generation makes sense only when you are able to convert that traffic into sales. So how should your landing pages be? They ought to be in a way they target visitors based on the demography, give them interesting offers and drive them to the Call To Action area! Promotions towards a specific user crowd, pages specific to certain products, and such single objectives tell you the importance of landing pages.

A basic aspect of the Landing page design that focuses on conversions is messages conveyed. How well a landing page conveys the message that the upstream ad tells the users is the landing page design proficiency! Improper headlines with no catchy message makes the user run away within seconds, these days. When your ad says “Grab the deal today on electronics!” but the Landing page says “Welcome to the store”, we guess you can figure how stupid they match with each other; It is when the Landing page says something like “Get the buy 1 get 1 deal on kitchen items today@ our store for items more than 80000!”, it makes a good sense! We believe now you get an idea on how to design landing pages.

Landing pages showing more actions directing people to more web pages are known to generate much lesser conversion rates compared to those showing focus on one CTA so the pages that show a single ad driving people to click just that ad, make people go to the single offer shown there & enter the mail details make more sense.

With landing pages having a single focus, you can easily drive traffic with direct ads so you get a high rank in Google AdWords Campaign. When you have a new product or you invite people to a new ebook or you have changed your logo recently or for any such specific news you have you may create a landing page; this is the best of marketing techniques you can ever do!

Landing pages aren’t any new to online marketing but have existed since 15 years. All that you need to get is you can make the best landing pages knowing a few tactics: Know your customer well, make ways to engage him, be focused on leads, connect with customers through your site on a regular basis, show him you value him, and thus create healthy & stable customer relationships!

You may create more than 1 landing page if your business demands it. Are you looking for a support here so that you get started? Or complete landing page designing services? Or anything in website development? Ask us now!

What content a Corporate Newsletter should include?

While newsletters are very important in building a nexus between the company and the people/market, there requires a sincere time and effort to decide what has to go into the content in newsletter, be it any, corporate newsletter/digital newsletter, email newsletter, email marketing, e-newsletter, online newsletter, how insert those contents and when use them so as to get them aligned with the accomplishments expected out of them.

To list down on a few basic checkpoints that a newsletter must include,

Including training materials or e-courses that the employees/customers look forward to, could be a great inclusion
Notes from the top most leaders, inspiring global leaders, well-connected leaders within the company or in the market gets more interest in the target audience of the letter to expect a newsletter every fortnight/month!
Success says or good feedbacks on the company or on specific employees or departments gets an interest in others/readers/audience to know more & even to get instigated how they could appear in such a column!
Product/service testimonials on selected items can boost the company’s image on offerings it has for the people
Including employee profiles lets other employees know on their colleagues thus improving the bonding among them and add strength to the community within
Business letters are great in letting customers know on what the client has outsourced to you and how well you have handled it. This goes a long way in improving the credibility on you thus raising the scope for more contracts in future
Any company news that could be a source of inspiration could be included. More importantly having a responsive newsletter is a huge expectation today so that the audience could take a look at it being on any device they own, in any part of the nation!
Human stories, something like a story in interest of the society or corporate social responsibility could also be included for they show you aren’t a businessman purely but a human in first place!
Editorials & educational articles show your company’s strength in knowing on the happenings around thus reflecting your knowledge and interest on certain subjects. They could open a way for you to talk on your own mission & trends that impressed you & how you would use them in benefit of people!
Reprinting valuable or well-received articles recognized elsewhere, in newsletters is sometimes a great idea.
Blogging/content curation is a great trend today. Including blogs of the month or posts of the month within the company, and the shares of the month from the company excerpts in the social media could be a great deal of talk!
Offers or rewards for the audience on various stands pushes them to do more for the company or repeat the buy in your store. Think upon it!
A Q&E section may answer people on questions asked by most people or wondered by most people & flooded in to your company’s inbox!
Surveys could connect people to you on what their opinions are on you & business
Company statistics & geography could be a way you tell people on what all are your base & what you do in each of them

While these are basics of newsletter content ideas, Interviews, reviews, announcements on new things, events, white papers, contests, photo/media and more could be included based on what you would want to focus upon. If you are looking for newsletter services, contact us right now to get the best!

Importance of a Digital Corporate Newsletter

A newsletter is the most cost effective way of building relationships & being in connect with customers, clients and prospects. In a study conducted in 2013 on content marketing & email marketing benchmarks, more than 3-4th of the respondents have preferred newsletter, be it corporate newsletter, digital newsletter/ e-newsletter/ online newsletter as a way of receiving business updates while the remaining smaller crowd have taken a voice upon the updates via social media.

Newsletters encourage employees to achieve more & improve their standards of delivery due to the constant rewarding made in business communications. They help you combine even other corporate information or any detail for a social cause or so when you leave a last-minute-saver page during the print thus helps you connect with other businesses and society much better.

To mention on a list of things a newsletter brings that no other communication forum can do,

Newsletters are more effective than random email campaigns when it comes to reaching your own employees on a business note or a company development or so because people prefer to read them on a newsletter rather than on a repetitive flyer
Employee newsletters having information on co-employees serve as a source of big inspiration to the peers to ameliorate their working standards
Digital newsletters/responsive newsletters are trending today to suffice the flying needs of users flying with their smart phones/tablets from one corner of the nation to other on various business objectives. They love to read from their devices rather than hunting for a desktop
Newsletters go on a long way in making the company employees better involved in intra-social and inter-firm activities. Adding shares/comment links to the items in digital newsletters lets you know the views of people/employees and thus you let the firm culture re-created!
Hard copy of the newsletters also have their own significance; the family members who could be in a similar field get to read it & consider details for any business connects in future and so.

While designing a newsletter, take care of a few aspects,

Cover all the departments in the company, don’t leave any crowd as neglected!
Keep the article length sweet and simple yet effective!
Be consistent in schedule and content as to focus on the specific subject in every edition! Keep up commitments if you do so for the upcoming editions!
Use it as a forum for employees to practise additional learning!
Include notes from inspiring leaders of the company so the employees get boosted up!

While you may read multiple articles on newsletter design, we are sure it’s just you who knows the best what can/should go into the newsletter you publish, in way of projecting the culture of your firm appealingly and boost the firm identity. Any newsletter services you look for? Ask us now!

How is responsive design different from mobile site?

A responsive website and a mobile site differ in the way they provide users the reading experience. In a mobile site, the server optimizes the page to be given to the user while in a responsive style, the device by itself adjusts the site according to the device properties.

Creating different domains in a mobile site can impact the organic search traffic while having a single url & one’s own domain, not having to go through any complex redirects is a merit with respect to responsive sites!

Mobile sites using different domains from that of the desktop site do not count as the search link equity in view of the main site whereas the simply embedded new code at the backend for a responsive site preserves the link equity! This is a great thing to note in difference between mobile site and responsive site because it clearly distinguishes how better a responsive site in terms of search is! SEO is not affected for responsive sites while it is a constraint for the mobile sites!

Mobile sites may require quite a lot of maintenance as different mobile devices keep coming up quite often whereas it’s just a single time effort/time/expense in development of a responsive website design!

When it comes to complaints on a mobile site, they are known to exclude some content/functionality which are more relevant to users, sometimes due to the server adjustments that go on whereas responsive websites handle it beautifully providing content for any version of the website anywhere.

In terms of cost, it is known that responsive sites are expensive but it’s quite obvious things with better results do cost some extra time/effort/expense?! But it’s worth mentioning here optimization of responsive sites to make them give a better performance is important otherwise they may tend to fall out on load times! Google Pagespeed Insights once quoted loading speed is a huge factor to be considered in responsive designs where they may have to be a balance to be maintained between the user experience and load speed factor.

Integration with existing or new 3rd party services might be difficult with a responsive site while it is easier with a mobile site due to the availability of different domains!

For sites not including a lot of text or images, mobile site may be better compared to the responsive site! Smaller less complex sites work great with mobile sites that have lesser web pages to be maintained and with simple web addresses. Larger, complex sites with a lot of content and media files work well with responsive sites while they may require an automatic redirection script and the relevant effort to design it!

Do you stand flabbergasted by the pros and cons of both responsive website and mobile site and just stuck as to what’s for the website development in your company/for your estore? No worries; ask us for the apt and timely assistance at considerable expenses for anything in web/ mobile, non-responsive to responsive especially; at QeHTML, you are ensured just the best!

The pyschology of colors and website conversions

How colours persuade one to buy has always remained an interesting topic of discussion in marketing. The discussion has never drawn to a close rather stays open with respect to the depth of analysis required. Colour psychology is the science of colours, a part of behavioural science, defining how it impacts the human nature, the nature of buy in ecommerce. Out of the 90 seconds a viewer takes to decide on a product, more than 60% of the thought goes on/by the colours in website!

One needs to understand where to use the colours and how when planning on Redesign websites or on web design. Colour scheme includes the colours used in graphics/images/media files, those used in headline, those in header/footer, those in boundaries and those in links/buttons.

Understanding the perfect usage of colours is quite tricky; using them at the right time in the right context to the right audience is definitely a challenging art. Different colours have different impacts on the viewers. Light orange shows optimism/clarity/warmth, dark orange shows friendliness/cheer/charm, red shows dominance/courage, purple shows imagination/shrewdness, green shows peace & health, light grey shows calmness/mildness and sky blue shows trust/depend-able nature,. So now you know how stupid is using a black based website for selling products for kids like games/toys! Effort put in making a good decision on colours in web development has a great way to lead conversions.

5 common divisions of trait, sincerity, excitement, competence, sophistication and ruggedness directly relate to the colours sky blue, dark pink, light green, purple and sandal respectively. Though brands cross between 2 traits, dominance is towards a single colour. The personality your website portrays depends to a big extent on colours in the latest human view, which needn’t be the stereotype view of green means earth/environment! If you think of Skype, Facebook, LinkedIn and Twitter having blue in common, that’s because all of them are social media sites where the same blue conveys innovation in Skype, calmness in Twitter, trust in Facebook, professionalism in LinkedIn, stability in WordPress and creativity in Pandora.

How do you do the exact mapping of colours to conversions? Keep in mind,

Women are allured towards purple, blue and green but don’t turn towards brown/grey; not always they love pink;
Men love green, black and blue that emulate a manly emotion;
Call To Action buttons are great in green giving a ‘go’ signal to the users.
Want to show luxury? Would you think of anything else than black, for its entire majestic and grand look defining sophistication? To an extent, dark purple adds to this section.
Freedom, flexibility, spaciousness are best shown in white!
Very well known is the fact that blue is the best for media or in making connections!

Awareness is bringing potential visitors to the site turning them into customers. Having the colour psychology in mind got aware in this blog or even via other channels, you concentrate on giving the right colour to the website in various sections, you can be sure you are on the most sensible path to increase web conversions. Should you require assistance here or in the web design completely, don’t wait to ask us at QeHTML!

Golden rules for designing mobile UX

Discussions at the level of world summit puts forth the below in short on UX design guidelines: Striving for consistency, catering to all customer usability, offering clear details, clear call to closure, error-free site, making reversal possible for any action, & reducing memory load.

Another book on rules of web design states placing users in control, reducing the memory load and making the design consistent for users as the rules for design of user interface.

In the world of smart phone domination today, website redesigning or website creation must take responsive web design/ mobile friendly website/ user friendly website/ all device compatible website into consideration in order to provide the best mobile UX.

To mention the results consolidated yet in a detailed manner especially for mobile user interface experience, the below 10 provide the content,

The design to ensure task-oriented flow and user-centred procedure
There requires a good amount of effort in adding a meaning and value to the UX in any web design
Leniency to be given to the users to an extent
Smaller screens to be used as much as possible so that the user doesn’t have to pinch/zoom to get a clear view of the site
Standard patterns to be leveraged. User task to be conveyed clearly, consistency across products is necessary, user interaction to be inform, aesthetic appeal, giving an exploration possibility to the users come under giving a standard interface.
Gesture intensive designs, as in, swipe, pinch, or tap are essential to make the mobile designs at the best. Type of action, action location on the screen, and the user ease to access them are the details to be contained in the gesture incorporation
Smart motion design which is an attempt to create a visual make of the website synthesizing all principles of a great design with all the possible innovations in science and technology
Clear communication in the design; the images and content to depict what you offer and what the user gets from you. A picture is more powerful than the words; images go to a long term memory and the words sit in a short term memory in us; the best visuals to be contained
Making sure to invest as ideal as possible on the first time user experience. This is the most important to be taken care, making note of showing the web sections in a cool manner, giving neat & clean directions and making things quick for the user
Making sure not to force registrations; allowing guest check outs and rewarding for account creations.

While some of the above rules may sound complex, it all lies in a simple expertise of design principles to achieve them. If you are looking out for non-responsive to responsive conversion services or redesigning mobile UX or perform the web design entirely, ask us at QeHTML for the best experience!

Is Responsive Design A Ranking Factor for Google’s Algorithm?

Of all the ranking factors of Google, site responsive occupies one of the top positions; Responsive web designs/ mobile friendly websites are at a higher attraction for the Google algorithm. This means websites should have their mobile search optimised if they are intending to come up in the 1st 2 pages of SERPs. This again connects to the user satisfaction in getting the best quality results from search in any device thereby user friendly websites are obviously at a better position compared to the rest. In crux, business growth simply depends on an ideal web design sufficing the customer needs.

“Mobilegeddon” shouldn’t be a term you are ignorant about, any more. It’s just the other name for Google’s mobile friendly algorithm that has come up since a year boosting the mobile-friendly/ all device compatible websites in search results. This is highly dominating the SEO future and of the digital marketing as a whole!

Let’s take a look at 3 different similar-sounding terms in the context,

Responsive designs are those using fluid, images adapting to the screen size, grids fitting on the device area and HTML5/CSS to provide different experience to the users on various devices desktops/mobiles/tablets.
Adaptive designs are dynamic serving designs making use of the same url structure where different html versions of the site are generated based on the device; it’s a multiple site version via common urls.
Mobile specific site or separate mobile site is the one giving different urls based on the mobile/tablet device and exclusively for hand held devices as the name conveys. Desktop site sits on www domain and the mobile one on “m.” read as “m dot”.

Google is kind enough to mention the the merits and demerits of each of them @ SEO guide, responsive design guide and in a few other web master pages; of all the ones it’s the responsive design that’s highly recommended. High quality content without duplication, design supporting the crawl efficiency without having to index multiple site versions are some of the features of a responsive site and this design forms a highly required SEO factor.

Why responsiveness is a ranking choice? Check the facts below!

Responsive or mobile optimized sites scored the highest, that is more than 6 on 10 in a survey conducted among SEO marketing professionals and this proves such sites occupy the top in SEO ranking.
Fully responsive designs are seen high in organic rankings as they are seen to attract more traffic according to another case study that states responsiveness is no more a mobile feature but a positive ranking factor. Not just after Google’s mobile algorithm but even earlier experts in response to a stack exchange talk mentioned a site to have indirect effects if not mobile optimized.
Blocked java CSS files, incorrect or bad redirects, wrong indexing between desktop and mobile versions, slow page loads, high bounce rates are some of the highly obvious negative effects in not having a responsive site.

If you are on a look out for the best ranked website in Google search, in desktops or mobiles or any other device and target to get the highest possible traffic & conversions, we don’t see a reason you wait going responsive! Contact us at QeHTML for the best in non responsive to responsive site conversion!

Crucial connection between SEO and User Experience UX Design

Search algorithms of Google are intended to give the best possible results to the users; the huge amount of rolling and revolving around the SERP rules that they do are all made upon thinking in the user stand point. Everything that’s written has to have the best link with the users if not for whom are they written! Should SEO (search engine optimization) and UX be linked in website development has always been a debate but needless to say it is ‘yes’ that wins!

SEO determines if a site ranks among the search engine result pages and UX defines if the users hitting the search are getting the best quality results. If the content scrutinized for top pages by the search engines is great then quite obviously the users are going to get excellent results in the first 1-2 pages of search results. There might a few instances when they don’t go hand in hand but for sure there’s a huge connect between them.

How can top UX methods indirectly benefit for the SEO?

Navigation ease: Navigations and XML sitemaps when taken an utmost care for both UX and SEO, we end up getting the direct and indirect benefits of SEO. Proper indexing and easy spot by bots is made sure by site maps and this of course adds to the UX. Site maps also transform the website easier to follow such that users can reach any web page within 4 clicks or even lesser and this is a great ease for the users to get to where they want; and Google indexes the content easily as well.
Relevant content: Content for UX has to suffice the requirement of what Google sees as a relevant content. 3 main aspects of a quality content Google quotes are here below,
— Time metrics: Google has metrics to check if the user that clicks on a result stays there or hits the back; this shows if the content is engaging the user or not.
— Panda updates: Human evaluations along with algorithmic evaluations are taken up in Panda updates so as to ascertain the user need out of a quality site. Make sure your site suffices most of the Panda requirements
— Links: Strong link connections to and from authoritative sites sharing the same details as your site does are taken up as strong signals of a quality website, by Google. Make sure you do the best link building
Responsive design: Mobile optimization is a major SEO aspect today which is considered one of the mandate requirements of Google ranking criteria as well. Making responsive websites that fit great on a desktop as well as on a hand held device is no more a luxury but a necessity.

A content that’s great in quality, earning UX benefits indirectly is that which is going to give the combined SEO and UX success. Looking for such an expertise web designer to optimize your website/face lift in all the ecommerce aspects, feel free to reach out to us!

Weekly Newsletter Subscription