Author Archives: Richard Kipling

Important Web Design Tips for Small Business Websites

Designing or redesigning a small business website well enough to compete with the established businesses can be tough but isn’t impossible. Get to know some tips below to have a professional competing website that stands out or stands alongside the existing running websites,

Have prioritized goals!
To focus the website on attaining specific goals, it’s necessary to have goals prioritized. Accommodate customer services, then concentrate on the content and images, then about generating the traffic, followed by capturing the leads and so can be some of the goals.
Get the traffic!
Traffic just doesn’t fly from the clouds. Do the needful. Impress the existing customers to get new visitors. Use the advertising services, talk in directories of businesses, connect with social media, invest in PPC, do the perfect SEO and so on to get the traffic.
Get the web designer on board soon!
Establish the best communication with your web designer; know what he wants; give it at the quickest possible. Delaying the web design isn’t a good sign for flourishing businesses because it is via online forums people get to know things today.
Use a common website platform!
More options to seek help, getting all sorts of support, making upgrades or changes, using common content management systems like Drupal/WordPress/Joomla are all quite easy using a common platform; use a common platform while you raise up to stand uncommonly!
Clear goal and clear content is a must!
The website has to be built totally around your goal, so have the goal clear in your mind at the first place. Make your content to convey the same. The website with a clear goal and a well-built content using the relevant supporting images is definitely on the way of flourishing websites.
Tell customers what you are to them
Make sure the web content clearly communicates what customers can get from you or what you are to them rather than just bragging about who you are. No one bothers on what you do unless they benefit out of it; so make sure you make it crystal clear what you are benefitting the customers.
Call to Action and landing page design are important
For an ecommerce website, it is very important the checkout process is quite simple and easy to follow. If you are looking to create conversions, then you should make sure you create the Call to Action buttons clearly on your web pages. Make the landing page with the right content, image, product description in the right language in the right fit, that is, just the best one!
Page hierarchy to be clear
Make sure the homepage or the product hierarchy page clearly shows the structure of the items in your website so that the visitors quickly get to know what they want and if you have it. No one wants to struggle to get what they want.
Personal accomplishment or feedbacks to be projected
Every visitor believes in existing customers. Make sure you project the good feedbacks or positive customer reviews well enough on the website in prominent portions of the page.
Make it easy for Google to index you.
A genuine web host with a great customer service is a must. Ensure you have your website hosted aptly.
Needless to say, ensure to have a responsive website, you know well why!
Establish clear communication channels. Make sure customers find it easy to contact you. Put the contact details on the site, also smartly get their mail ids for further promotions.

Having spoken about doing the perfect SEO, ensuring a fast Web page speed, doing the content and image optimizing, having the right valid backlinks, having a responsive web design/mobile friendly website/user friendly website/an all device compatible website, doing the web facelift, it is necessary all don’t happen in a day. You require a professional in the website development/web design to do it for you. Keep the trust in us; ask us, for we assure you one and only the best!

Why to approach QeHtml for Magento Web Development?

A dynamic content management system is very much indispensable, targeting maximize conversions in eCommerce today, where the trends and user expectations keep changing. Not just that, responsive websites, ecommerce checkout practices, featured suitable CMS are all absolutely necessary in design of ecommerce portals if the ecommerce solutions designed are built in an intent to provide the maximum benefits to eRetailers.

Magento, the CMS based on PHP and MySQL is compatible with Linux and requires no investment in licenses. It’s a rich ecommerce platform enabling one to have a good control over the look, content and functionality over the estore helping to reduce abandonment practices. Magento developers bring up a website compatible with desktops, laptops, tablets and Smartphones. Magento’s is highly allured in the shopping cart platforms amidst the other ecommerce technologies due to its reliability, functionality, scalability, constant maintenance by its agile supporters and above all the affordability this open source platform provides.

To mention on why to consult a magento web development company,

Techie expertise gives the best: Everything from design to core development is handled at the best by magento developers, which doesn’t necessitate your proficiency in it. Project requirement to be thoroughly understood and to be sensibly converted from vague requirements into business intents to make a flourishing estore; this is possible just by a magento developer.
Risk elimination: Market research, competitor scanning and implementing the best practices to produce the outstanding feasible ecommerce solution targeting a high productivity is possible just by Magento developers.
Expert solutions: Ethics of growing businesses and an efficient working process/procedure that’s kept up by an expert solution designer provides the most recognized user experience meeting the client requirements quite ideally.

To talk about the dimensions of magento, currently around 1.3 lac websites are using magento; in terms of credibility it is the first and foremost choice of top most online retailers. The aspects of layout file control, model rewrite system and blocks inserted via layout make it exclusive in ecommerce.

Professional magento web design service providers, who would consider all of its features effectively and who are backed up by the magento team guiding with their hands on in diverse projects, alone can give you a flawless magento website that gives the business a flourished web presence and the best ROI gaining you the benefits from both pc and hand held users. If you are on a look out for such a professional magento web designer, just ring us up.

Trends Report 51%, the websites are accessed from Mobile

A mobile friendly website is no more a luxury but a necessity; needless to say the businesses that know its importance should realize how responsive web designs in web development are necessary for the business growth to the increase business revenue. Why responsive web design is important? Let’s see.

Trend reports quote 50% of website traffic would come from hand held devices in 2016 and websites do need to get optimized for increased wellness in user experience and outstanding functionality provision. In a crux,

Elevated mobile usage
Variety of sources desktop, laptop, mobile, and tablets being equally important
Increased Search Engine Optimization. Here comes the need for responsive websites.

Being able to scale the web content by resizing or reformatting to be uniform across any device for a great look and design, is all the characteristic of a responsive website. They are much above mobile websites in being able to imbibe any current or future technology. They sit on one code rather than multiple mobile templates which needed mobile-only content or sub-domain. With such capabilities, they offer an increased SEO resulting in conversions and are Google’s favourite. Who doesn’t love to be Google’s love?

People getting more mobile today expect to do everything while on a run in the walk of life rather than be seated in a place to do them; no wonder why mobiles have raised in numbers. Media contributes a big part too. Facebook, Twitter, Instagram, internet speed across 3G and 4G in mobiles, and so have enormously multiplied the number of mobile users.

Businesses are created just to impress and grab the users. Where there’s no audience the play isn’t making a sense. The more are options tougher is the way to reach more people and to gain businesses. Similar is the current state of websites now, now that almost every business man has an online store, a customer has numerous options to make his choice and it’s quite obvious he would choose the one that is the best in all aspects like content, structure, navigation, aesthetics, website speed in page load, simplicity, user friendly, great on desktop and on mobile or tablet as well and so. When the markets are saturated today, the need to keep up to the user wishes is much more than what it was a decade ago.

A customer being not able to use a website on the device does share the review about it; others read it and gradually the traffic goes down even for the desktop site. Because all that matters is the impression created! We don’t think there’s more to discuss on how responsive websites benefit business growth.

Adjusting the pc window being followed by the website resizing means the website is responsive. Platforms such as Squarespace, Webflow, and several others are available on Shopify automatically built to be responsive.

If you are on the look-out for a service provider who would give you the best in responsive web designs and yet more ecommerce tool implementations for your ecommerce solutions all intended towards a better web experience across any platform, just ask us.

Marketplace Vs. your own eCommerce Store

Having one’s own online store is the key for the ecommerce solutions to do the best in ecommerce marketing and to maximize conversions in eCommerce.To mention on the merits of the global marketplaces like Amazon or so,

Global, well known so more sales

High online presence drives a lot of traffic to your products. For an instance, Amazon has around 240 million active users, eBay has around 149 million buyers all over the world along with the access to international markets, putting the product right in front of potential customers, so definitely add to your increased customer base. Etsy is great for handcrafted and artisanal products.

Infrastructure is already defined so easy to use

Selling a whole lot of products every single day, marketplaces have a well-defined working stable infrastructure easy for us to ‘just’ use. For a customer it is an all-in-one experience: comparison of products, choosing the variety, check out and all. Marketplace takes care of the transaction completely

Customer credibility is won for decades

In a customer view, he doesn’t doubt the product and delivery so it’s safe for the customer and for the business too.

To talk on Marketplace drawbacks,

Marketplaces are pricey!

With the fame, comes the cost! Marketplaces are fame and pricey. Costs are deducted from the revenue as a % of sale. Good to know the margins and fee structure before choosing a marketplace and low-margin products aren’t worth it in the next place.

Standing in a crowd isn’t easy though possible!

Lots of sellers give a huge load of choices to the customer so you may go behind in queue sometimes. Amazon sells the seller products and also its own, so don’t get lost.

Branding of business gets disappeared!

Marketplaces nowhere let you brand your name. Ask yourself how many times you checked on a seller before you chose a product. The pages you go by choosing a specific search within ebay or a brand in amazon are marketplace extensions so no way show the seller brand

You don’t get to know who your customer is!

Customer information isn’t passed to the seller. Amazon passes no customer info to the seller while ebay and esty do send info but selected ones. So there’s no way you can go back to the prospects or customers with the varieties of the products they looked for.

Why have own online store/ecommerce portals?

To talk your brand and your vision or mission content, you need your own website online. To create the best shopping experience in your own view and idea, to display the products at your will, to sell yourself, it is the best to have a site for your business. Shopping cart platforms like Shopify, BigCommerce, and Magento help a lot in such designs

Customer information is at your hand so you have the privilege to reach the customers on what you would want to sell to each of them, based on their searches or media gathered info or more.

Reward customers, win them. Promotion deals, discounts and awards at your will and wish can be given to your customers so they hold on to you.

Having said these and being equipped with experts on ecommerce checkout practices, ways to reduce abandonment practices, web design trending tools and much more in designing, we ensure we deliver the best in ecommerce solutions for any website. Feel free to contact us.

Reasons to convert PSD to XHTML

When it comes to reasons to redesign, there are a lot to talk about. Let us look into the specific portion of why there’s a need to convert PSD to XHTML.XHTML in web design is meant to be reliable and more dynamic and highly recommended by experts rather than a PSD. Layouts done in PSD are converted to XHTML, for which the constraints pertaining to the PSD conversion are important to be noted.

Mentioning on the benefits of this conversion and reasons to redesign to XHTML,

No constraint in the design then it’s just great. Isn’t it?

Layouts free from tables or any other challenges are more dynamic than the primitive ones. XHTML designs accommodate images and video bars quite easily into the pages.

Browser compatible XHTML is totally a need today. Agree?

Backward compatibility and cross browser checking made simply possible in the XHTML ensures different versions of all types of browsers handle the content smoothly. Mobiles and other hand held devices replace desktops gradually today and browser compatibility and responsive web design is one of the basics any wed designer should make sure to implement. Is there a denial?

SEO friendly

Search engine friendly mark ups are made possible via semantic coding in XHTML where picture perfect designs impress Google that such websites can never escape to get a great ranking in SERPs. Keywords, the occurrence of those keywords and their fit into the context/content matter so much when it comes to ranking that those lagging these can forget any good ranking. Other than XHTML, these aren’t up to the mark in basic html or any other code.

Simplicity is lovely to users. Isn’t it?

Websites are meant to be simple, less dense, less effort consuming for the designers when more than once and easily readable for the users on desktops and on hand held devices. It is not just the voluminous content that’s important, rather it is the correctness, wholesomeness and simplicity that’s more important. Elements simply adding cosmetics aren’t recommended to be held in the live.

W3C validation is easy.

XHTML validation using a simple W3C process is possible and hence XHTML is highly welcomed by W3C though XML can be useful to an extent. Online businesses rely on website performance to achieve conversions, XHTML conversion has a great role here to play, in addition to regulating the quality and weight of keywords.

Having said these to reinstate why PSD to XHTML is important, reliable and highly recommended, it is very important the designers or web service providers are aware of each of these to give the best design solution for ecommerce or banking or any website. If you are looking for an expert design in this context, or facelift for web to print and more, feel free to contact us.

How Beneficial is Google Analytics eCommerce Tracking?

Keeping up with the ecommerce checkout practices to reduce abandonment practices, handle bounce rates and so to have the best ecommerce solution how can google analytics help? Adding a little extra code in the site back end to gather the level of data that gives you information on profitable traffic sources and more enabling us to work out the marketing ROI very easily, would be denied by us? We don’t think so!

Google Analytics Ecommerce reports provide not just a few but the whole chunk of the data below, extremely useful in working out the outcome of the website, returns and much more,

Conversion rate
Number of transactions
Total revenue
Average order value
Number of unique purchases
Quantity of products sold
Quantity of each product sold
Revenue by product
Average price of products
Performance by date
Day to transaction
Visits to transaction

These available data could be segmented in the ways convenient to us, as in, Traffic source would give the sales data out of online marketing, search engine optimization, traffic of referrals where existing customers refer prospects, and an amalgamation of these to give you the best idea on the best return.

Segmentation by user type gives you the idea of the value of returning customers and benefits of remarketing to them.

Conversion rate optimisation tests give you the monetary difference in user interaction between the communication between prospects and users. You can get the detail on maximum revenue generating landing pages by which they could be improved further for more revenue.

Performance of target words and non-target words if could be used well for conversions could be arrived at as well.

To combat the situation of average order values being low, free postages for higher rates could help.

The products that sell well from organic traffic and those that do well from paid marketing could be made out from the analytics data. Hour of the day when maximum orders get checked out could give you the idea of when you must keep the site prepared for maximum support.

How a single search word generates different revenue from that of the one which is a combo of 4 search words could be understood.

Keywords, traffic sources, pages that don’t drive any revenue could be got and handled for removal or amendments.

Knowing how the Ecommerce data does so much of the numbers, which type of actions would be the most beneficial towards results and much more, we assure we are well equipped to support on your decisions on where best to invest to grow your business strategically. For further details and for eCommerce tracking support, feel free to contact us.

Changing buying habits of Modern Consumers

Mobile ecommerce, peer buying, reward points, group discounts, and a lot more terms of fascination have a disruptive effect on a consumer buying a product from the seller. To find out how retailers can take an advantage of the situation or adapt to it, the study of the disruption is necessary.

A model describing the consumer decision making phenomenon divides the scenario into 5 processes; having a need & recognizing it, searching on its availability, evaluating all the alternatives, going ahead with the purchase and evaluating after buy. How mobile, digital and social media influence consumers is clear in every stage. Advertisements are no more routine but can be personalized, as in via facebook when the consumer likes a product he or she is given the ads for the same which means he or she is being given the need even without the need getting recognized in him/her.

To talk on the future of online shopping, it is necessary to know on how people get access to the products they want. Research or browsing now being possible for anyone from any device, the retailers have a tough time to have the information available everywhere and not just in major sites. It is the responsibility of the retailers to look out what their customers asks for instead of branding themselves of who they are and what they give. Them giving it to the customers what they want should be even before the customers sought out what they want.

If one talks about why online shopping is so popular that online shopping is replacing traditional shopping, simply because of the options available to buy online. In addition to the availability of products, customers also get the privilege of evaluating the retailers against the other retailer providers of a specific product or service. With modes of buying, web purchase is now slowly being overridden by mobile check out where the media like facebook take their own way giving the ads to the people based on their liking and driving the purchase from there irresistibly.

Feedback really matters. Retailers need to ensure they get positive feedbacks because any customer buying online goes through the customer feedback before moving from choosing the product to checking it out. Negative feedbacks get blown into PR crisis too. Retailers should establish ways to communicate with the customers on a continuous basis, using all the technological forums so they could turn customers into product advocates or promoters sooner.

Having said about the ecommerce market and the customer changing purchase trends, it is necessary we have the best web design as responsive web designs for the business sites with all the required features embedded smartly in a cost effective manner, stable enough and winning the customers. To get the best of such designs for your business, feel free to contact us.

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