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Mobile ecommerce, peer buying, reward points, group discounts, and a lot more terms of fascination have a disruptive effect on a consumer buying a product from the seller. To find out how retailers can take an advantage of the situation or adapt to it, the study of the disruption is necessary.
A model describing the consumer decision making phenomenon divides the scenario into 5 processes; having a need & recognizing it, searching on its availability, evaluating all the alternatives, going ahead with the purchase and evaluating after buy. How mobile, digital and social media influence consumers is clear in every stage. Advertisements are no more routine but can be personalized, as in via facebook when the consumer likes a product he or she is given the ads for the same which means he or she is being given the need even without the need getting recognized in him/her.
To talk on the future of online shopping, it is necessary to know on how people get access to the products they want. Research or browsing now being possible for anyone from any device, the retailers have a tough time to have the information available everywhere and not just in major sites. It is the responsibility of the retailers to look out what their customers asks for instead of branding themselves of who they are and what they give. Them giving it to the customers what they want should be even before the customers sought out what they want.
If one talks about why online shopping is so popular that online shopping is replacing traditional shopping, simply because of the options available to buy online. In addition to the availability of products, customers also get the privilege of evaluating the retailers against the other retailer providers of a specific product or service. With modes of buying, web purchase is now slowly being overridden by mobile check out where the media like facebook take their own way giving the ads to the people based on their liking and driving the purchase from there irresistibly.
Feedback really matters. Retailers need to ensure they get positive feedbacks because any customer buying online goes through the customer feedback before moving from choosing the product to checking it out. Negative feedbacks get blown into PR crisis too. Retailers should establish ways to communicate with the customers on a continuous basis, using all the technological forums so they could turn customers into product advocates or promoters sooner.
Having said about the ecommerce market and the customer changing purchase trends, it is necessary we have the best web design as responsive web designs for the business sites with all the required features embedded smartly in a cost effective manner, stable enough and winning the customers. To get the best of such designs for your business, feel free to contact us.
