Menu
Keeping up with the ecommerce checkout practices to reduce abandonment practices, handle bounce rates and so to have the best ecommerce solution how can google analytics help? Adding a little extra code in the site back end to gather the level of data that gives you information on profitable traffic sources and more enabling us to work out the marketing ROI very easily, would be denied by us? We don’t think so!
Google Analytics Ecommerce reports provide not just a few but the whole chunk of the data below, extremely useful in working out the outcome of the website, returns and much more,
- Conversion rate
- Number of transactions
- Total revenue
- Average order value
- Number of unique purchases
- Quantity of products sold
- Quantity of each product sold
- Revenue by product
- Average price of products
- Performance by date
- Day to transaction
- Visits to transaction
These available data could be segmented in the ways convenient to us, as in, Traffic source would give the sales data out of online marketing, search engine optimization, traffic of referrals where existing customers refer prospects, and an amalgamation of these to give you the best idea on the best return.
Segmentation by user type gives you the idea of the value of returning customers and benefits of remarketing to them.
Conversion rate optimisation tests give you the monetary difference in user interaction between the communication between prospects and users. You can get the detail on maximum revenue generating landing pages by which they could be improved further for more revenue.
Performance of target words and non-target words if could be used well for conversions could be arrived at as well.
To combat the situation of average order values being low, free postages for higher rates could help.
The products that sell well from organic traffic and those that do well from paid marketing could be made out from the analytics data. Hour of the day when maximum orders get checked out could give you the idea of when you must keep the site prepared for maximum support.
How a single search word generates different revenue from that of the one which is a combo of 4 search words could be understood.
Keywords, traffic sources, pages that don’t drive any revenue could be got and handled for removal or amendments.
Knowing how the Ecommerce data does so much of the numbers, which type of actions would be the most beneficial towards results and much more, we assure we are well equipped to support on your decisions on where best to invest to grow your business strategically. For further details and for eCommerce tracking support, feel free to contact us.
