Effective outcomes definitely sit on well-defined established input parameters. Isn’t it? Similarly a highly efficient Landing page have a unique template or blue print which has moving parts to be plugged together optimally to make them do the best for your business! The importance of landing pages lies in how effectively they communicate the announcements/offers/deals/ads to the visitors pushing them to contribute to the leads!
What are those features for perfect landing pages businesses to make a note of in web design development? Read on,
- A landing page must say what the business Unique Selling Proposition is; it should have the headlines (main & supporting one), the message in a reinforcing language, and a closure statement/argument.
- The page should bang on visitors with a hero shot say a great video clip or a media file depicting the context straight and simple!
- Should list out the benefits clear enough not to make any user doubt “What is in it for me??”!
- Should convey other people feedbacks to instil a trust to the visitors that they would definitely get what the business is trying to offer.
- Clear CTA is a must; may or may not include a form!
- Should stand apart from the Home page, should have been uniquely designed & not just clubbed with the home page.
- A landing page should be used for one purpose only; take the visitor to one specific action; Main site navigation when not given from the landing page, it is a better design since users can’t get distracted.
- Objective of the page should be clearly conveyed with no jargon language or complex business terms!
- Visitors coming from email or a PPC ad or a CTA look for the connection between the previous page and the landing page. Make sure you create that content match expected!
- Missing elements are indications of a non-pro-businessman. Flooded information or lack of security indicators or flashy animation shows you may be a novice. Have neat & clear pages with security seals shown and the right message conveyed
- Make valuable details use landing pages; something like a demo or an offer and not ‘Contact Us’.
- Be straight in asking for what you need, in forms. Do not ask for more which might make you look ‘different’ & lose the trust you have gained.
- Create more landing pages every time you have something to offer so you get the expertise in it!
Do you feel you need an assistance now to gain the required expertise? Ask us now for anything around landing page designing services or more!
Menu
