To mention on certain figures about the mobile usage these years, the first and the foremost stunner is that Mobile is strongly believed to go ahead of the fixed Internet access by 2014″ predicted by Mary Meeker, an analyst of technological trends annually.

The mobile statistics curated at Smart Insights in the talk here include the below,

  • Smartphone owners against Desktop owners
  • Usage of Mobile against usage of desktop
  • Ad usability in mobiles
  • Conversions in Smartphone against that in Tablet

Mobile marketing is very important without which one can be sure to stay unnoticed in the business for any number of years together remaining the same. Let’s try to understand what customers react to using different types of mobile devices and desktops. While the mobile trend was as low as 400 million users globally in 2007 with the desktop users being close to 1100 million users, in 2014 the curve has grown enough that both coincide to be a single figure which is 1700 million around. In 2015, with not much surprise, mobile users have surged past the desktop ones.

To mention on the key trends,

  • Mobile media has now overridden desktop and rest. As an example, taking the data in US, mobile media time is higher at 51% compared to the desktop which is at 42%. Dissatisfactory mobile experience or the complete absence of your website in the mobile search is sure to push you out of the market.
  • Time spent on different types of screens taken through the data from 2010 till 2015 shows the steady increase of mobile screen usage compared to the desktop, tv and other devices. While the tv, desktop and other device usage has been consistent all through these years, mobile has grown from being used for just 0.4 hours a day to 2.8 hours a day in USA.
  • Advertisers are yet to respond completely to the mobile media trends. Checking the 2014 statistics of how businesses spend time in Media or in the advertising spending, while 24% of the expenditure is made in mobile only 8% of it is put on advertisements.  In 2015 mobile ad spending is better accounting for 49% of digital ad spending almost the device usage! These stats also convey what’s projected for future, which is important as it shows where how the market is. The future of digital is mobile, and within 3 years it would dominate digital ad spending.
  • More than 3-4th of the internet users owns a smart phone; In addendum, emerging yet other smart devices are smart tvs, smart watches and smart wristbands today. Google’s research says search was the key starting point for increased mobile usage. It accounts to 48% while branded website usage and app usage account to a lesser figure.
  • Among mobile app and mobile site, more than 3-4th of the users prefers mobile apps.
  • Add to cart rates and sales conversion rates are much lower for smartphones compared to desktop which raises the question how much businesses are taking mobile responsive sites seriously!

A few more statistics added to these definitely removes the anxiousness why one should make mobile friendly website, how it adds benefit to business growth to increase business revenue, why responsive web design important, how mobile usage has increased and how Mobile advertising responses should open the eyes of businesses. If you are in search for the best web development services, no wonder why you should contact us!