Business Growth

5 Useful Tips to Make Visually Appealing Newsletters

An email newsletter is crucial to build customer relationships and keep the companies top of mind with their audiences. A well designed and executed newsletter is a powerful tool that brings business. That is why it is important to create an attractive newsletter that can appeal more and more consumers. If your newsletter looks good it is obvious that more readers would be invoked to read.
Here is a list of some of the best design tips that would make your newsletter fascinating.

5 Design Tips to Make Visually Appealing Newsletters

1. Create a killer header

Without any doubts, your newsletter needs an appealing header. It is just like a magazine, newspaper or website name. It appears on the top of your newsletter and should include the newsletter title, your company name, and your logo.
Tools such as Stencil and Pixlr can help you greatly in making cool headers. These tools provide DIY state of the art graphic design experience to create and save graphics to your computer. You just need to create your header once and can use it again and again.

Here are a couple of examples:

2. Use color schemes according to your logo

Your newsletters need to look vibrant and colorful. Because your logo is a part of your header, consider using its color throughout your email newsletter as font colors, borders or other elements. Try keeping the same color in the entire newsletter.

3. Don’t use fancy fonts

The simple, the better! While selecting fonts for your newsletters, keep in mind to employ those which are readily readable and widely used. You can try fonts such as Times New Roman, Calibri, Helvetica or Arial. Refrain using too many fonts in one single newsletter. This can easily distract the reader. Pick one or two and stick to them for each newsletter you create.

4. Pictures

A visually appealing newsletter should have both text and images. An image instantly captures the eye of a reader. By putting few pictures, you can visually attract your reader and can also enhance the effectiveness of your message at the same time. Here’s an example from San Francisco Bay Area-based The Spanish Table:

For example,

A cupcake eCommerce store

An apparel eCommerce store’s picture

5. Use Subheadings

Your newsletter should have several contents broken up by the subheadings. The font size of the subheadings should be smaller than the header but larger than the text used for the articles. Here is an example of the apparel brand’s newsletter. It also tells readers about the new arrivals, offers, and schemes.

To conclude…
When you’re creating the next newsletter, keep in mind that you want to attract the maximum number of readers over the internet. Make sure your readers are engaged reading your newsletter. A well designed and crafted newsletter acts as a spur in bringing the right customer engagement. Use these six tips to spice up your design, increase readability and create an email newsletter that your audience looks forward to receiving.

Should you use free WordPress theme?

Websites themes should be in such a way that they don’t hallucinate the audience rather impress them; not reduce the load time rather improve it. For blogging websites, every blog isn’t the same as the other. A photography blog requires different aesthetics compared to that of a wildlife blog site. The pioneer of blogging site, WordPress, the well-known content management software gives you both free and premium themes. Which website design suits you the best and why?

Broadening the online presence via content marketing requires a great content management platform (CMS) as in WordPress. Using a free WordPress theme in order to save a few bucks is like selling your own brand without the necessary ingredients in it. Don’t defame your brand with a free theme!

Free themes lack the features you may need to compete audaciously with the competitors. Spinners, different menu kinds, AJAX load for a great UX and many more good features aren’t available with the free theme. Widgets, sliders, whatsoever be it, there’s definitely a big difference between what the premium ones offer and what the free ones do.

When can you still go for free themes? To redirect a link to their site or to make use of certain widgets really adding some sense to the site or use it to go for paid themes later may be!

Professional classy looks given by the premium themes aren’t given by the free ones; how do you expect to impress the corporate audience then? Unless you really have a small goal for now and have future plans of revamping from scratch, don’t lose your customers; pay for what you get and you get better for a better pay!
Support from the WordPress professionals/agencies/any consultants is very meagre for the sites built on free themes. To make a change or to pick up bugs or to apply a fix or for anything, you require a support. All of us aren’t professionals in development and might not know everything on CSS/HTML/PHP or JavaScript. To deal with the themes in all technical terms you need the support. Vendors selling you the themes definitely offer a great support for you have paid them.
Responsive web design/responsive website/mobile friendly website/all device compatible website/user friendly website aren’t jargons anymore but every business knows the importance of having them; Not just business but even the customers know how a site should look on their phones & know why if it doesn’t look so. To go responsive and to provide the best results or the best user experience you definitely have to pay for it!
Premium themes aren’t costly enough to afford. A few dollars is all that takes to get some of the best selling themes!

Now that you have a good idea on why pay for themes, you might require the assistance to perform the design. Hiring a developer, checking with him what theme he uses, taking a look at his earlier designs, installing WordPress a good host, installing the theme, doing the right coding, launching the site on https, all of these require an expert service; looking for one? Ask us right now, at QeHTML!

Why your website is the most essential business tool?

Irrespective of the size of the business, a website is a must; it’s the most indispensible business tool a business cannot avoid having. Coming to how it should be, it’s just not enough with a good look but has a long way to go in terms of the content, content management, navigation, communication window, responsiveness and a lot more. When the internet bloomed 2 decades above, a website sat on basic html, text and a few images; since then it has gone through various developments till today where the internet and technology drives the need of responsive websites owing to the growing use of smart phones/tablets.

How should be a website so it serves as the best outface of the business?

Mobile friendly websites refers to a website that looks the best on hand held devices as well, having the right size of single column, navigation-friendly and basic yet effective design. Don’t be surprised to know they are the most favourites for the Google algorithm! Mobile optimized websites are exclusively designed for phones and may mostly redirect you to the desktop version due to the inability to accommodate a lot of features. Responsive web designs/mobile-responsive sites are the best of the above where the site restructures itself to the size and resolution of the device; these are the ones picked up by the search engines!
Content and management: It’s with the content people engage in your website. Having the most relevant content, in simple terms, just to the context yet effective and having it regularly updated by way of content management systems is a big criteria for the search engines recognize you
Landing pages: Landing page design is one of the most important aspects in website development. They should relate at the best to what your website intends to convey, with the right text, content, images, videos, graphics, to the intended audience and navigation!
Customer-centric: Creating a customer centric design is necessary rather than just trying to sell who you are. Make sure your website conveys what you can do for the users
SEO: The websites being search engine optimised is yet another necessary design aspect of the web design and drives what your website ranks in SERPs. Having a prominent search button is required; it is the combination of these both that pushes your site to the top most result page. Don’t be shocked to know more than 90% of the users don’t even go to the page 2 of results!
Clear strategy and brand-driven: Having a great marketing strategy requires defining feasible long term and short term goals, web designer knowing how to bring them in, and most importantly to convey them in a manner every user can interpret which is very crucial to generate traffic
Online marketing: Web marketing like Google Adwords highly target online advertising so the searchers are directly taken to your website. Make sure to have this optimised if not yet done!
Call To Action: Directing the users straight and distinctly to the CTA buttons is required so the users get to know how to ask for your services/products.
Website redesigning is necessary simply because trends keep changing, user expectations keep rising (is there anything more you need for the reasons to redesign?!) and it’s quite obvious you need to keep in par with the customer needs in terms of how the website looks and what it conveys. Html5/CSS for coding, content management using WordPress, Drupal, Joomla, are all some of the basics to be taken care; if you are missing out on them, be alarmed it’s high time you do the redesign.

While you do the best of offline marketing and other forms of business communication, make sure you don’t miss out on having a website which is the inevitable business tool towards the business growth. If you are on a look out for assistance in any of these or more in ecommerce services like responsive conversion, website redesign or more, do contact us at QeHTML!

Why a Responsive Design is Important for Every Small Business

Responsive web design indicates a website that gives a smooth browsing experience to the user in mobiles or hand held devices as well, without demanding them to go through scroll, zoom, and pinch in or so to get a view of the website content. It is different from having a separate mobile friendly website where 2 different urls demand double maintenance efforts. Single content-single code combination in website development is what leads to an all device compatible website/responsive website.

Customers look for your company website on their mobiles and they would of course want to get the details in the easiest manner. Product information, contact details, search are some basics one needs to take care in design considering an appreciable small business growth without which most customers would leave the site!

Google’s SERP algorithm is complex; it considers more 100 factors to determine a web page ranking; Of this website responsiveness is one of the top most factors! Site bounce rate, customer reviews are all related to the mobile friendliness of the site and increased bounce rates directly contribute to lower rankings.

Video or image load on mobiles/tablets should be quickest possible because no customer likes to wait. Load time for every content above the fold has to be < 1 second as per Google’s expectations. Responsive websites are the best in providing a user friendly website in the context without which a business is sure to lose its mobile customers in due course.

More than 3-4th of the customers expects a mobile site to look better than a desktop site, simply because they like to do anything and everything on the move rather than having to wait for a laptop or a pc. Those businesses relying on the web traffic to achieve success are left with no option other than making the site responsive; make sure your company does it proactively in view of an excellent business growth!

Reaching more audience is possible only with the provision of a responsive site because more than 70% of the users browse on their phones, more than 40% of them do the purchase on phones, while a lot of them do a search and decision on the mobiles & complete the purchase on a desktop. When the customer buy decision happens in the mobile, then you well know how the website should look, on devices!

One website, one code maintenance is possible with the responsive sites while it may be tough to maintain a separate url for the mobile specific site.

Responsive sites are great for SEO because of the following reasons: Content duplication is avoided, no separate SEO effort needed for hand held devices, higher ranking on mobile search is assured, Google love is a responsive web design!

Increased conversions, a stay ahead in the competitive market, future preparation for the upcoming mobile technology, consistent design, great UX are all the benefits of responsive designs that should no more let you wait to do the design for your site. If you look for an expert assistance here or ecommerce service for the responsive web design, contact us now!

Important Web Design Tips for Small Business Websites

Designing or redesigning a small business website well enough to compete with the established businesses can be tough but isn’t impossible. Get to know some tips below to have a professional competing website that stands out or stands alongside the existing running websites,

Have prioritized goals!
To focus the website on attaining specific goals, it’s necessary to have goals prioritized. Accommodate customer services, then concentrate on the content and images, then about generating the traffic, followed by capturing the leads and so can be some of the goals.
Get the traffic!
Traffic just doesn’t fly from the clouds. Do the needful. Impress the existing customers to get new visitors. Use the advertising services, talk in directories of businesses, connect with social media, invest in PPC, do the perfect SEO and so on to get the traffic.
Get the web designer on board soon!
Establish the best communication with your web designer; know what he wants; give it at the quickest possible. Delaying the web design isn’t a good sign for flourishing businesses because it is via online forums people get to know things today.
Use a common website platform!
More options to seek help, getting all sorts of support, making upgrades or changes, using common content management systems like Drupal/WordPress/Joomla are all quite easy using a common platform; use a common platform while you raise up to stand uncommonly!
Clear goal and clear content is a must!
The website has to be built totally around your goal, so have the goal clear in your mind at the first place. Make your content to convey the same. The website with a clear goal and a well-built content using the relevant supporting images is definitely on the way of flourishing websites.
Tell customers what you are to them
Make sure the web content clearly communicates what customers can get from you or what you are to them rather than just bragging about who you are. No one bothers on what you do unless they benefit out of it; so make sure you make it crystal clear what you are benefitting the customers.
Call to Action and landing page design are important
For an ecommerce website, it is very important the checkout process is quite simple and easy to follow. If you are looking to create conversions, then you should make sure you create the Call to Action buttons clearly on your web pages. Make the landing page with the right content, image, product description in the right language in the right fit, that is, just the best one!
Page hierarchy to be clear
Make sure the homepage or the product hierarchy page clearly shows the structure of the items in your website so that the visitors quickly get to know what they want and if you have it. No one wants to struggle to get what they want.
Personal accomplishment or feedbacks to be projected
Every visitor believes in existing customers. Make sure you project the good feedbacks or positive customer reviews well enough on the website in prominent portions of the page.
Make it easy for Google to index you.
A genuine web host with a great customer service is a must. Ensure you have your website hosted aptly.
Needless to say, ensure to have a responsive website, you know well why!
Establish clear communication channels. Make sure customers find it easy to contact you. Put the contact details on the site, also smartly get their mail ids for further promotions.

Having spoken about doing the perfect SEO, ensuring a fast Web page speed, doing the content and image optimizing, having the right valid backlinks, having a responsive web design/mobile friendly website/user friendly website/an all device compatible website, doing the web facelift, it is necessary all don’t happen in a day. You require a professional in the website development/web design to do it for you. Keep the trust in us; ask us, for we assure you one and only the best!

Will responsive web design help increase my product’s sales?

The revolution of mobiles today has resulted in a prediction that by 2018 the number of mobile connected devices would even exceed the world’s population. In this scenario, there isn’t any surprise as to why there’s so much of a stress upon having responsive Websites in web development for an estore or an ecommerce platform.

Responsive websites not just give a great experience to the users but save the time and revenue of the businesses that needn’t have to build separate sites for pcs and mobiles. They add a value to the SEO campaigns due to the simplicity of a single url in place. Above all, Google’s love is the business necessity. Isn’t it? Responsive web designs are one among!

To talk on some figures how responsive websites add to conversion rates, there’s a firm that gives us the data 3 weeks after switching onto the responsive design,

Conversions soar by 65.7%, transactions by 112.5%, and revenue by 101.25% for iOS devices
Conversions soar by 407.32%, transactions by 333.33%, and revenue by 101.25% for iOS devices

To mention on why responsive websites have created this impact, there are quite a few yet worthy standpoints.

User experience: Content sharing is the core of communication between the business and the user via the websites. Responsive websites achieve this at the best. Browsing across multiple devices gives the same great experience as in one device or in a desktop, with responsive sites; no pinching, no zooming, no struggling. Bounce rates might decrease when people find the same content in 2 different views. But then a functional and accessible alternative on any device they use, impresses them to stick onto the website.
Audience reach: More than 50% of the population owns a smart phone in united states. What is being used them in the phone is important to understand what can give way to better conversions. Most people (67%) most of the times staring at the mobile for calls or texts even though there isn’t any vibration or tone simply makes it clear of their addiction to the devices. Isn’t this telling you why your website should be mobile friendly, as good as it is on a pc?
Good clarity in mails: Talking about emails, KISSmetrics conveys that 90% of the people tend to immediately delete an email if they get to see it in their mobiles, from a business website they aren’t bothered of. The reason for this is the clarity of the mails in a hand held device, click rates thus go down as compared to that in a laptop. Clarity along with good landing page experience for users is absolutely necessary if you wish to grab a million minds. An unappealing landing page leads to lower conversion rates for sure.

If you have woken up for the responsive design trend that’s necessary for every e-commerce platform that tends to cause a big effect on people, and if looking out for the best service provider to implement responsive websites, wordpress, joomla, psd, CMS, drupal or any for sales and business growth, just ask us. We assure you just the best.

Statistics on mobile usage and adoption

To mention on certain figures about the mobile usage these years, the first and the foremost stunner is that Mobile is strongly believed to go ahead of the fixed Internet access by 2014″ predicted by Mary Meeker, an analyst of technological trends annually.

The mobile statistics curated at Smart Insights in the talk here include the below,

Smartphone owners against Desktop owners
Usage of Mobile against usage of desktop
Ad usability in mobiles
Conversions in Smartphone against that in Tablet

Mobile marketing is very important without which one can be sure to stay unnoticed in the business for any number of years together remaining the same. Let’s try to understand what customers react to using different types of mobile devices and desktops. While the mobile trend was as low as 400 million users globally in 2007 with the desktop users being close to 1100 million users, in 2014 the curve has grown enough that both coincide to be a single figure which is 1700 million around. In 2015, with not much surprise, mobile users have surged past the desktop ones.

To mention on the key trends,

Mobile media has now overridden desktop and rest. As an example, taking the data in US, mobile media time is higher at 51% compared to the desktop which is at 42%. Dissatisfactory mobile experience or the complete absence of your website in the mobile search is sure to push you out of the market.
Time spent on different types of screens taken through the data from 2010 till 2015 shows the steady increase of mobile screen usage compared to the desktop, tv and other devices. While the tv, desktop and other device usage has been consistent all through these years, mobile has grown from being used for just 0.4 hours a day to 2.8 hours a day in USA.
Advertisers are yet to respond completely to the mobile media trends. Checking the 2014 statistics of how businesses spend time in Media or in the advertising spending, while 24% of the expenditure is made in mobile only 8% of it is put on advertisements. In 2015 mobile ad spending is better accounting for 49% of digital ad spending almost the device usage! These stats also convey what’s projected for future, which is important as it shows where how the market is. The future of digital is mobile, and within 3 years it would dominate digital ad spending.
More than 3-4th of the internet users owns a smart phone; In addendum, emerging yet other smart devices are smart tvs, smart watches and smart wristbands today. Google’s research says search was the key starting point for increased mobile usage. It accounts to 48% while branded website usage and app usage account to a lesser figure.
Among mobile app and mobile site, more than 3-4th of the users prefers mobile apps.
Add to cart rates and sales conversion rates are much lower for smartphones compared to desktop which raises the question how much businesses are taking mobile responsive sites seriously!

A few more statistics added to these definitely removes the anxiousness why one should make mobile friendly website, how it adds benefit to business growth to increase business revenue, why responsive web design important, how mobile usage has increased and how Mobile advertising responses should open the eyes of businesses. If you are in search for the best web development services, no wonder why you should contact us!

Do Responsive Web Designs help my Business grow?

Responsive Websites give the friendliest user interface where every user feels the ease to read owing to the lesser scroll, minimal resizing and comfortable reading experience. Companies that had mobile and tablet compatible sites showed an increased sales compared to the ones not; 67% of customers tend to buy from a site that’s mobile compatible; these clearly state the urge for businesses to have responsive web designs for their business site.

Responsive web designsmake provision for designing a website in such a way that it dynamically alters its look based on the parent device used to view it. For those who need further details on the need of a mobile friendly website to benefit business growth and to increase business revenue, top 10 benefits are shot down below,

Google loves RWDs

The ultimate goal of Google is to give the best search result to the user. It not just does recommend responsive websites to target maximum users but also brings such websites in the top in the SERPs. Separate mobile sites have multiple urls while the RWDs have just one for both desktop and mobile easing the Google’s job of content organization.

2. Delivering better content simply means more users and lesser bounce rates

Responsive sites are a better option for delivering the best content to the searcher without content duplication or content loss compared to the desktop version or content non-clarity due to the mobile size or is any other obstacle we might perceive out of a mobile site. User satisfaction obviously drags more customers to the business and lesser bounces.

3. Cost is what we do for business for. Isn’t it?

Responsive websites keep the development costs to the minimum because the sit upon a single url unlike multiple versions of a site or multiple urls for sites having a separate mobile site and a desktop site.

4. Ranking matters to be on top of the search list. Isn’t it?

Organic search engine optimization is something not many designers are aware; briefing on it, it does take a lot of time and a lot of work, but has immense benefits. All one needs to do to show up in page one of search engine results are having keywords relevant to your business in the website thus establishing credibility with the search engine intelligence. A high-quality, engaging content in the website worthy of being shared anywhere obviously impresses Google and takes the site to the top in ranking.

5. More visitors mean more customers. Isn’t it?

Responsive web designs increase the amount of time people spend on the site because they feel comfortable with content, aesthetics, and navigation and overall. This means we create more opportunities for the business to reach more people. Prospects get obviously turned into customers if the products and services offered endorse the quality content shared on websites.

Responsive designs move the customers to the desired products or services effortlessly enabling businesses to communicate a great image and competent enough to stand out in the industry. What more is needed to understand why responsive web design important? To make one of such best designs for you in the best possible manner in the best cost, do feel free to contact us.

Reasons why Companies should start doing Businesses Online!

What is an online business, why online business, what it has to do to the business growth, why is it necessary to have a global business, how online capability shows an increase in business ability increasing business visibility to improve the company brand and company online reputation and much more would be dealt with below to emphasize on companies starting businesses online.

New economy

Not just Amazon and Ebay who have successfully established dominance in business online, even a lot of small and mid-size companies have managed to profitably do the business online. This is simply because of the new economy created by the internet by its growth and size which has totally changed the way we make a business today.

2. Internet takes just a click!

Unlike the physical shops where the users stand in a queue for every action, as in purchase, fit check, billing and so, internet has made things much easier where it is just a click away for one to make a purchase and the return policies add a flavour here where one gives back if dissatisfied and no loss incurred.

3. Talking of the company via the internet is a must!

Irrespective of doing the business online or not, marketing online is a must today because every commoner expects a website for the company online. Great products and related services are the add on aspects to having a website but don’t go all by themselves, this is simply because people have no clue of a company if the company doesn’t say it and no one is behind brochures these days rather online!

4. Customer support is easy online!

Attending to customers all through 24 hours for the various time zones all over the world, across the convenience time of anyone via any mode, be it phone or email or chat or any, is simply wonderful online and the easiest rather than handling people face to face. This adds to the profitability in due course.

5. Information access is easy online!

Mentioned earlier as well, brochure reading isn’t a favour to people today rather they love things online, be it details on a product or a service or a company or anything. Changes to the site could be made in minutes and publishing it to the world is instantaneous, so what more ease is needed to get access to information?

6. Cutting costs is what we do businesses for. Isn’t it?

Streamlining business processes through online systems helps in cutting costs significantly. Maintenance, repair, and operation costs could be appreciably reduced adopting e-business solutions say by 5% as an instance; this could count to 50% of a company’s net gain.

7. Business all day with lesser efforts is great. Isn’t it?

Internet open all 24 hours is a big boon to businesses for they have no binding of opening hours, lunch or closure time to users and users enjoy the flexibility of shopping any time they want. If sales online is more than that in the regular physical business hours, then it isn’t a surprise!

8. Start up is quite low!

Templates to create websites are available from as low as 100$ per month for a full fledged corporate business site with all e-commerce features. This means starting a website online isn’t money scratching as much as it does for a physical store.

9. Be anywhere! Sell anywhere!

World wide web lets you sell anywhere while you exist elsewhere.

10. Globalisation is a mandate and it is easy online. Know it!

Become a global player is much easier with internet where it is a just the simple combo of a great idea, a great business plan, a value proposition of prospective clients, belief in self that does all.

Having said these, if you require the best of web development services at the most reasonable cost for your businesses or company’s online reputation focusing a global business, be it small or mid-sized or any and looking for a great and reliable service provider to do this for you, don’t hesitate to contact QeHTML