Having one’s own online store is the key for the ecommerce solutions to do the best in ecommerce marketing and to maximize conversions in eCommerce.To mention on the merits of the global marketplaces like Amazon or so,

• Global, well known so more sales

High online presence drives a lot of traffic to your products. For an instance, Amazon has around 240 million active users, eBay has around 149 million buyers all over the world along with the access to international markets, putting the product right in front of potential customers, so definitely add to your increased customer base. Etsy is great for handcrafted and artisanal products.

• Infrastructure is already defined so easy to use

Selling a whole lot of products every single day, marketplaces have a well-defined working stable infrastructure easy for us to ‘just’ use. For a customer it is an all-in-one experience: comparison of products, choosing the variety, check out and all. Marketplace takes care of the transaction completely

• Customer credibility is won for decades

In a customer view, he doesn’t doubt the product and delivery so it’s safe for the customer and for the business too.

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To talk on Marketplace drawbacks,

• Marketplaces are pricey!

With the fame, comes the cost! Marketplaces are fame and pricey. Costs are deducted from the revenue as a % of sale. Good to know the margins and fee structure before choosing a marketplace and low-margin products aren’t worth it in the next place.

• Standing in a crowd isn’t easy though possible!

Lots of sellers give a huge load of choices to the customer so you may go behind in queue sometimes. Amazon sells the seller products and also its own, so don’t get lost.

• Branding of business gets disappeared!

Marketplaces nowhere let you brand your name. Ask yourself how many times you checked on a seller before you chose a product. The pages you go by choosing a specific search within ebay or a brand in amazon are marketplace extensions so no way show the seller brand

• You don’t get to know who your customer is!

Customer information isn’t passed to the seller. Amazon passes no customer info to the seller while ebay and esty do send info but selected ones. So there’s no way you can go back to the prospects or customers with the varieties of the products they looked for.

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Why have own online store/ecommerce portals?

To talk your brand and your vision or mission content, you need your own website online. To create the best shopping experience in your own view and idea, to display the products at your will, to sell yourself, it is the best to have a site for your business.  Shopping cart platforms like Shopify, BigCommerce, and Magento help a lot in such designs

Customer information is at your hand so you have the privilege to reach the customers on what you would want to sell to each of them, based on their searches or media gathered info or more.

Reward customers, win them. Promotion deals, discounts and awards at your will and wish can be given to your customers so they hold on to you.

Having said these and being equipped with experts on ecommerce checkout practices, ways to reduce abandonment practices, web design trending tools and much more in designing, we ensure we deliver the best in ecommerce solutions for any website. Feel free to contact us.

Keeping up with the ecommerce checkout practices to reduce abandonment practices, handle bounce rates and so to have the best ecommerce solution how can google analytics help?  Adding a little extra code in the site back end to gather the level of data that gives you information on profitable traffic sources and more enabling us to work out the marketing ROI very easily, would be denied by us? We don’t think so!

Google Analytics Ecommerce reports provide not just a few but the whole chunk of the data below, extremely useful in working out the outcome of the website, returns and much more,

• Conversion rate
• Number of transactions
• Total revenue
• Average order value
• Number of unique purchases
• Quantity of products sold
• Quantity of each product sold
• Revenue by product
• Average price of products
• Performance by date
• Day to transaction
• Visits to transaction

These available data could be segmented in the ways convenient to us, as in, Traffic source would give the sales data out of online marketing, search engine optimization, traffic of referrals where existing customers refer prospects, and an amalgamation of these to give you the best idea on the best return.

Segmentation by user type gives you the idea of the value of returning customers and benefits of remarketing to them.

Conversion rate optimisation tests give you the monetary difference in user interaction between the communication between prospects and users. You can get the detail on maximum revenue generating landing pages by which they could be improved further for more revenue.

Performance of target words and non-target words if could be used well for conversions could be arrived at as well.

To combat the situation of average order values being low, free postages for higher rates could help.

The products that sell well from organic traffic and those that do well from paid marketing could be made out from the analytics data. Hour of the day when maximum orders get checked out could give you the idea of when you must keep the site prepared for maximum support.

How a single search word generates different revenue from that of the one which is a combo of 4 search words could be understood.

Keywords, traffic sources, pages that don’t drive any revenue could be got and handled for removal or amendments.

Knowing how the Ecommerce data does so much of the numbers, which type of actions would be the most beneficial towards results and much more, we assure we are well equipped to support on your decisions on where best to invest to grow your business strategically. For further details and for eCommerce tracking support, feel free to contact us.

Cart abandonment has raised considerably in the ecommerce portals since late 1980s, with the increased amount of sophistication given to the customer to take their own time to decide till they hit on the last and the most important ‘Confirm purchase’ button. It is not just about dealing with reducing these abandonments but also interest needs to be put in remarketing the abandoned carts to the customers for re-shopping. Adding incentives, reducing the steps in the process, and so could be a solution to the issue one and email tactics to bring the customer back with respect to issue two are recommended ecommerce solutions.

Taking a walk through the best ecommerce checkout practices for increased conversions,

1. Don’t make registrations compulsory!

Registration is demanded to the users to keep track of them to follow them up with their interests, in our own business interest. But then from the customer view, it looks a big process to them. To cut it short, make a guest check out option available in a prominent visibility in the site so you still take a hold without much effort from the customer end as well

2. Make the customer trust you! Add the certification seals!

Spam and scandal isn’t any low today with the technological outburst; credit card detail theft, identity loss and what not can stop a customer from continuing the shopping? To share their own information or the payment entries, the customers need to trust you; it’s you who needs to build it. Norton, McAfee, TRUSTe and BBB are known to be the best in a customer eye; show them on your site.

3. Make the process crisp, reduce the field numbers!

Streamlining the process to take minimum information from the customer is necessary unless absolutely essential. If you ask unnecessary details like home address or so unless required for delivery then it overburdens the user effort and time which tend to take this opportunity to just exit. Don’t risk conversions. Make the details crisp.

4. Don’t let them navigate! Don’t distract them!

Keeping the navigations as less as possible, that’s just home and next button would do to ensure the user takes through a smooth process. Don’t give options to go back.

5. Make your call-to-action ‘visible’!

Having contrasting call-to-action buttons with the short relevant text on them is being smart. The button text should clearly say what the customer should do out of it, as in ‘click’, ‘next’, ‘proceed’, and so are short and punch the word of action.

6. Help them chat with you!

Adding a chat widget to answer customer queries on the spot rather than simply providing an email address for queries makes the process keep going instead of waiting for a day or two for the customer to get your response in email, by which he might have completed his purchase elsewhere!

7. Don’t distract them in any way!

Anything that’s apart from taking the customer to confirm the transaction is a distraction. Trash all of them. Check out pages with no distractions increased the sale by 11.4% says a study.

8. Reward the customers, but with care!

When one sees a coupon code that doesn’t work, he goes out to Google, say he gets distracted with other options of purchase and it’s just right there we lose him. Don’t do this. When providing a coupon code, ensure you provide the right link right next to the name of the code and do a check on the link quite often

9. Handle customer anxiety immediately!

Anything you think might bother the customer, as in ‘Guarantee forms’, make sure you give another chance from them to read it so you handle their curiosity and they trust you to complete the process. Studies say this increased the sales by 15%

10. Don’t delay the page load too much!

Every single second delay of the page load reduces conversion by 7%. Fix the page load delays in home or purchase or check out or anywhere immediately.

11. Give the customer the approximate time by which you would deliver!

No one likes to wait. Let your customer know how many days they would have to wait and make sure you make it up earlier to it.

Knowing the best practices of web designing for an ecommerce platform and being aware of the current trending problems in ecommerce portals, we understand what exactly is needed to give you the best ecommerce solutions for the maximize conversions in eCommerce. Feel free to contact us for further help

Mobile ecommerce, peer buying, reward points, group discounts, and a lot more terms of fascination have a disruptive effect on a consumer buying a product from the seller. To find out how retailers can take an advantage of the situation or adapt to it, the study of the disruption is necessary.

A model describing the consumer decision making phenomenon divides the scenario into 5 processes; having a need & recognizing it, searching on its availability, evaluating all the alternatives, going ahead with the purchase and evaluating after buy. How mobile, digital and social media influence consumers is clear in every stage. Advertisements are no more routine but can be personalized, as in via facebook when the consumer likes a product he or she is given the ads for the same which means he or she is being given the need even without the need getting recognized in him/her.

To talk on the future of online shopping, it is necessary to know on how people get access to the products they want. Research or browsing now being possible for anyone from any device, the retailers have a tough time to have the information available everywhere and not just in major sites. It is the responsibility of the retailers to look out what their customers asks for instead of branding themselves of who they are and what they give. Them giving it to the customers what they want should be even before the customers sought out what they want.

If one talks about why online shopping is so popular that online shopping is replacing traditional shopping, simply because of the options available to buy online. In addition to the availability of products, customers also get the privilege of evaluating the retailers against the other retailer providers of a specific product or service. With modes of buying, web purchase is now slowly being overridden by mobile check out where the media like facebook take their own way giving the ads to the people based on their liking and driving the purchase from there irresistibly.

Feedback really matters. Retailers need to ensure they get positive feedbacks because any customer buying online goes through the customer feedback before moving from choosing the product to checking it out. Negative feedbacks get blown into PR crisis too. Retailers should establish ways to communicate with the customers on a continuous basis, using all the technological forums so they could turn customers into product advocates or promoters sooner.

Having said about the ecommerce market and the customer changing purchase trends, it is necessary we have the best web design as responsive web designs for the business sites with all the required features embedded smartly in a cost effective manner, stable enough and winning the customers. To get the best of such designs for your business, feel free to contact us.