Redesigning website is not just giving the site a new look aesthetically but then grooming it or building it to combat the needs of today’s customers. Rising use of smart phones drives most website users to logon to the sites on their hand held devices more than they do on desktops. Looking professional with all the relevant content is no more just enough but easy navigation in mobiles & tablets is a necessity which is where mobile friendly , user friendly and all device compatible websites come into the picture. Even a small or medium sized business is expected to have these features if it has a bigger insight towards future! Join us to walk through a few points on what to consider in a website redesigning/on reasons to redesign.

• Responsiveness: Non responsive websites don’t look good on hand held devices or require adjustments in order to give a reasonable user experience. In either case, they aren’t providing a satisfactory user experience. If you target an excellent UX, take up responsive web designs.
• Generation of traffic to the site: One of Google’s very basic criteria for a top rank in SERPs is the site responsiveness today. All Google wants is to provide ‘simply the best’ to its users who are hooked onto mobiles/tablets today which directly explains why you need to go responsive.
• Mobile search: Most customers today start an item browsing on their mobile devices and may complete the purchase on the device or on a desktop. This explains they require the best search experience on mobiles for which going responsive is a must.
• Content: Developing original content and revamping the content every few days is necessary to create or enhance your brand, show that you provide a great value to customers, and to stay apart as a leader in the competitive market.
• Media connect: To let people know more on you and to share your business products directly to the media forums, it’s essential you develop an excellent social media connection strategy. To show you are transparent in connecting with the current customers and prospects, it is necessary you strengthen the social media engagement while going for a facelift.
• Analytics: An appreciable data analytics is necessary to track the operations in line with the company goals.
• Communications: Setting up feasible deadlines of operations, declaring the plan and finally letting people know the change in clear terms is important so they know you are transparent in communications and they can trust in you.
• Content management system: Having a good content management system is necessary rather than having to depend on manual updates. HTML5/CSS is highly recommended for the mark up language code in website development.

To talk a bit on what makes the site responsive,
Having a framework for easy placement of objects, text and all other elements, setting up an optimal screen resolution & auto adjustments based on the device used, having the right hyperlinks for contacts and similar needs, easy UI navigation are all some aspects of a responsive site.

There are a lot of platforms available today to convert a site to a responsive one. WordPress is one among them, which is mostly mistaken for just a blogging platform.

If you are in plans for the website redesign, looking out for an expert advice in redesign or for the redesign services from scratch, contact QeHTML for the best results!