It has been almost a couple of years, Facebook launched live video streaming for its users. The question arising in your mind would be, is it used for business?

Then, we may say that yes, it is….

Retailers are using it for introducing new products and discounts, bloggers are using it for FAQs, companies are using it for educating clients and suppliers about their products, and the list is endless.

As per the statistics – Facebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live Anymore

Do you want to know how is Facebook live video streaming being used for the business purpose? Here you go….

Smart Ways to Use Facebook Live Video Streaming for your Business

Everyone knows that social media has unquestionable reach out of which modern businesses have gained a maximum advantage. Here, we would talk about some smart ways of using Facebook Live Video which can definitely benefit your business –

Hosting a Live Event

Posting updates on Facebook in the form of pictures or videos may not give a live experience and feel about your company, store or brand to your audience. A live video showing a company event you are hosting can help your customers to view the demonstration of your product or service on a real-time basis or have a glimpse over your workplace.

Organizing a Webinar

Using Facebook live, you can easily organize a webinar and educate your clients, suppliers, and anyone interested in your products or services. Through emojis, you can find out whether your audience is finding your webinar interesting or boring. If the webinar is too long, you can record the video and share it in future for gaining maximum likes and shares.

FAQs and How-To-Dos

If you are selling a complex product or service which requires a tutorial or answering to FAQs, you can provide detailed information through Facebook live video streaming. This can educate your potential customers and encourage conversions.

New Product Launch

Introducing a new product in the market? Nothing can be better than sharing the product launch through Facebook live video. The biggest benefit of this would be that your new product gets maximum exposure and at the same time, you get to know the perception of your audience through their comments and likes.

Live Customer Support

Multiple customers having a similar problem relating to a problem can be attended through Facebook live video and provided the assistance they are looking for instantaneously. This would help you in providing customer support to a large group at the same time and save your time and resources.

Attracting Candidates

Most of the candidates these days research a company before joining it. If they find a live video on Facebook introducing your teammates or showing your company culture, you may attract many people to come and work with you and strengthen your manpower.

Live Tutorials

Providing live tutorials relating to the products or services you provide and benefitting your audience is a sure-fire way to attract new customers. For example, a company into outsourcing IT services can post a Facebook Live Video providing information on how to maintain your own WordPress website and similar other tutorials to attract new clients.

Benefits of Using Facebook Live Video for Business

Still, if you doubt the effectiveness of Facebook Live Video Streaming for business, just go through below-mentioned benefits –

• Through live video streaming, you can provide unique and new content to your audience.
• Enables you to provide real-time information to your clients.
• Live video is considered to be the most cost-effective digital marketing strategy. All you need is a smartphone to post a Facebook Live Video.
• Creates excitement during product launch and if the live video found interesting, your audience keeps coming back to your Facebook page looking out for a product launch in future.
• Easy and better way to connect with the audience directly.
• Real-time engagement from the audience can be achieved.
• Increases exposure and awareness.
• Accelerates traffic to your Facebook Page.

Final Words….

Facebook Live Video Streaming can be quite beneficial for your business provided it has been performed with accuracy and precision. Just make sure, your live video doesn’t get messed up by unexpected and disastrous happenings like your mic stops working or you miss saying something in between. It would always be better to prepare yourself first before going live on Facebook or consult a professional before getting into this new endeavour.

Promote your live video stream in advance so that you can be sure that your target audience would be available to view your video and you are able to achieve expected business goals.