Are you a mobile search freak? The news here is for you!

Google comes up with an update purely for today’s mobile obsessed generation of users! Why not the users get all the privileges when they put in a high figure on the smart phone purchase and on a fast blowing internet pack?

The information a customer gets should be independent of his search device, be it a pc or a mobile or a tablet. It is simply because the hand held device users are soaring enormously high in numbers since a few years. It is for the same reason mobile friendliness is brought up as a ranking signal by the web giant Google. Google has rolled out an update to mobile SERP this year this month that enhances the ranking logic such that users get more options of mobile friendly relevant results on a search.

and the Webmaster mobile guide from Google can help you with support on getting a mobile friendly site, so you don’t fall a prey to this update. The update would be severe/strong to the extent that a very good quality content website might be pushed back in Google ranking if it is not mobile friendly, so beware and continue to make your website mobile friendly!

The mobile friendly update by Google was launched this April where the web giant is in a high speed to boost the mobile friendly web ranking on the mobile SERPs. Hence the searchers today get the most relevant search result pages/web links which they can easily read on their devices, without twisting or turning themselves to fight with the pages zooming or pinching them. Highlights of such search results are they can be viewed comfortably, their tap targets are conveniently spaced, unplayable content is not included and no scrolling is necessary to handle them.

The search query is enhanced to pick up a good balance between the website content and website mobile friendliness. Though a website with a very high quality content comes up in the top page via the query, it is an alert for those web owners to wake up and rise up to making their site mobile friendly!

Non mobile friendly websites/all device compatible websites would gradually start getting a lesser mobile traffic when searched in Google where Google does a reprocessing to accommodate the websites that turn from being non mobile friendly to mobile friendly. The process of declaring your website being converted now can be made through using the Fetch with submit to index defined here

Having said on the Google update, it is necessary you get reminded on reasons to redesign/redesigning website, having a responsive web design using HTML5/CSS, having a user friendly website because it’s all about what Google marks you. Isn’t it?

Get smarter, ask us for what you want, be it non responsive to responsive or magento implementation or mobile friendliness to be adopted or UX enhancement or design facelift or CMS integration or anything in ecommerce!