Redesign

The pyschology of colors and website conversions

How colours persuade one to buy has always remained an interesting topic of discussion in marketing. The discussion has never drawn to a close rather stays open with respect to the depth of analysis required. Colour psychology is the science of colours, a part of behavioural science, defining how it impacts the human nature, the nature of buy in ecommerce. Out of the 90 seconds a viewer takes to decide on a product, more than 60% of the thought goes on/by the colours in website!

One needs to understand where to use the colours and how when planning on Redesign websites or on web design. Colour scheme includes the colours used in graphics/images/media files, those used in headline, those in header/footer, those in boundaries and those in links/buttons.

Understanding the perfect usage of colours is quite tricky; using them at the right time in the right context to the right audience is definitely a challenging art. Different colours have different impacts on the viewers. Light orange shows optimism/clarity/warmth, dark orange shows friendliness/cheer/charm, red shows dominance/courage, purple shows imagination/shrewdness, green shows peace & health, light grey shows calmness/mildness and sky blue shows trust/depend-able nature,. So now you know how stupid is using a black based website for selling products for kids like games/toys! Effort put in making a good decision on colours in web development has a great way to lead conversions.

5 common divisions of trait, sincerity, excitement, competence, sophistication and ruggedness directly relate to the colours sky blue, dark pink, light green, purple and sandal respectively. Though brands cross between 2 traits, dominance is towards a single colour. The personality your website portrays depends to a big extent on colours in the latest human view, which needn’t be the stereotype view of green means earth/environment! If you think of Skype, Facebook, LinkedIn and Twitter having blue in common, that’s because all of them are social media sites where the same blue conveys innovation in Skype, calmness in Twitter, trust in Facebook, professionalism in LinkedIn, stability in WordPress and creativity in Pandora.

How do you do the exact mapping of colours to conversions? Keep in mind,

  • Women are allured towards purple, blue and green but don’t turn towards brown/grey; not always they love pink;
  • Men love green, black and blue that emulate a manly emotion;
  • Call To Action buttons are great in green giving a ‘go’ signal to the users.
  • Want to show luxury? Would you think of anything else than black, for its entire majestic and grand look defining sophistication? To an extent, dark purple adds to this section.
  • Freedom, flexibility, spaciousness are best shown in white!
  • Very well known is the fact that blue is the best for media or in making connections!

Awareness is bringing potential visitors to the site turning them into customers. Having the colour psychology in mind got aware in this blog or even via other channels, you concentrate on giving the right colour to the website in various sections, you can be sure you are on the most sensible path to increase web conversions. Should you require assistance here or in the web design completely, don’t wait to ask us at QeHTML!

Planning to Facelift your website? Read this first!

Planning to Facelift your website? Read this first!

Redesigning website is not just giving the site a new look aesthetically but then grooming it or building it to combat the needs of today’s customers. Rising use of smart phones drives most website users to logon to the sites on their hand held devices more than they do on desktops. Looking professional with all the relevant content is no more just enough but easy navigation in mobiles & tablets is a necessity which is where mobile friendly , user friendly and all device compatible websites come into the picture. Even a small or medium sized business is expected to have these features if it has a bigger insight towards future! Join us to walk through a few points on what to consider in a website redesigning/on reasons to redesign.

  • Responsiveness: Non responsive websites don’t look good on hand held devices or require adjustments in order to give a reasonable user experience. In either case, they aren’t providing a satisfactory user experience. If you target an excellent UX, take up responsive web designs.
  • Generation of traffic to the site: One of Google’s very basic criteria for a top rank in SERPs is the site responsiveness today. All Google wants is to provide ‘simply the best’ to its users who are hooked onto mobiles/tablets today which directly explains why you need to go responsive.
  • Mobile search: Most customers today start an item browsing on their mobile devices and may complete the purchase on the device or on a desktop. This explains they require the best search experience on mobiles for which going responsive is a must.
  • Content: Developing original content and revamping the content every few days is necessary to create or enhance your brand, show that you provide a great value to customers, and to stay apart as a leader in the competitive market.
  • Media connect: To let people know more on you and to share your business products directly to the media forums, it’s essential you develop an excellent social media connection strategy. To show you are transparent in connecting with the current customers and prospects, it is necessary you strengthen the social media engagement while going for a facelift.
  • Analytics: An appreciable data analytics is necessary to track the operations in line with the company goals.
  • Communications: Setting up feasible deadlines of operations, declaring the plan and finally letting people know the change in clear terms is important so they know you are transparent in communications and they can trust in you.
  • Content management system: Having a good content management system is necessary rather than having to depend on manual updates. HTML5/CSS is highly recommended for the mark up language code in website development.

To talk a bit on what makes the site responsive,
Having a framework for easy placement of objects, text and all other elements, setting up an optimal screen resolution & auto adjustments based on the device used, having the right hyperlinks for contacts and similar needs, easy UI navigation are all some aspects of a responsive site.

There are a lot of platforms available today to convert a site to a responsive one. WordPress is one among them, which is mostly mistaken for just a blogging platform.

If you are in plans for the website redesign, looking out for an expert advice in redesign or for the redesign services from scratch, contact QeHTML for the best results!