The revolution of mobiles today has resulted in a prediction that by 2018 the number of mobile connected devices would even exceed the world’s population. In this scenario, there isn’t any surprise as to why there’s so much of a stress upon having responsive Websites in web development for an estore or an ecommerce platform.

Responsive websites not just give a great experience to the users but save the time and revenue of the businesses that needn’t have to build separate sites for pcs and mobiles. They add a value to the SEO campaigns due to the simplicity of a single url in place. Above all, Google’s love is the business necessity. Isn’t it? Responsive web designs are one among!

To talk on some figures how responsive websites add to conversion rates, there’s a firm that gives us the data 3 weeks after switching onto the responsive design,

  • Conversions soar by 65.7%, transactions by 112.5%, and revenue by 101.25% for iOS devices
  • Conversions soar by 407.32%, transactions by 333.33%, and revenue by 101.25% for iOS devices

To mention on why responsive websites have created this impact, there are quite a few yet worthy standpoints.

  • User experience: Content sharing is the core of communication between the business and the user via the websites. Responsive websites achieve this at the best. Browsing across multiple devices gives the same great experience as in one device or in a desktop, with responsive sites; no pinching, no zooming, no struggling. Bounce rates might decrease when people find the same content in 2 different views. But then a functional and accessible alternative on any device they use, impresses them to stick onto the website.
  • Audience reach: More than 50% of the population owns a smart phone in united states. What is being used them in the phone is important to understand what can give way to better conversions. Most people (67%) most of the times staring at the mobile for calls or texts even though there isn’t any vibration or tone simply makes it clear of their addiction to the devices. Isn’t this telling you why your website should be mobile friendly, as good as it is on a pc?
  • Good clarity in mails: Talking about emails, KISSmetrics conveys that 90% of the people tend to immediately delete an email if they get to see it in their mobiles, from a business website they aren’t bothered of. The reason for this is the clarity of the mails in a hand held device, click rates thus go down as compared to that in a laptop. Clarity along with good landing page experience for users is absolutely necessary if you wish to grab a million minds. An unappealing landing page leads to lower conversion rates for sure.

If you have woken up for the responsive design trend that’s necessary for every e-commerce platform that tends to cause a big effect on people, and if looking out for the best service provider to implement responsive websites, wordpress, joomla, psd, CMS, drupal or any for sales and business growth, just ask us. We assure you just the best.